Kwiat Develops Ice Drops System
A new patent-pending attachment allows jewelers to add drops to stud earrings,
creating a new add-on sale opportunity
Once it was enough for a fashionable woman to have a pair of diamond stud earrings no embellishment necessary. But a new interest in dangles opens a whole new jewelry category for your store.
What if you could tell every customer who owns stud earrings theres a way to add a removable dangle? Thats exactly the opportunity Kwiat provides with its new Ice Drops system.
Kwiat was an innovator in the diamond stud earring category when it offered a three-prong mounting, which allows the diamond to shine with little metal showing. The three-prong setting is now a company specialty, says Kwiats Bill Gould, so the company didnt want its new Ice Drops dangle attachment to interfere, allowing the diamond stud to remain as flush to a womans ear as possible.
The solution was to create a connector that goes onto the back of the ear where the nut is located, says Gould. The Ice Drops attachment works only on Kwiats three-prong studs.
Kwiat introduced 20 styles of drops at summer trade shows. The looks range from the newly hot stiletto or straight line earrings that were so popular at the Academy Awards, to other long and short styles to suit personal preferences.
- Kwiat, New York City; (800) 927-4367, www.kwiat.com.
Stiletto earrings feature flower accents made popular by stars at the Academy Awards.