Professional Jeweler Archive: Winter Models

March 2004

Timepieces/New Products

Winter Models

No need to wait until April

Most watch companies will introduce their newest models next month at trade shows in Basel or Geneva, Switzerland, but certain special editions or unique series enter the market in midwinter. Here are several, offering an eclectic mix of diver, fashion and diamond watches.

– by Michael Thompson

Roger Dubuis’ winter collection includes this TooMuch rectangular model in rose gold set with 100 diamonds. The chronograph subdials are located in the guilloché center of a mostly mother-of-pearl dial. The gold buckle also sports diamonds. The mechanical movement is the company’s own RD28.

Roger Dubuis, Wilkes-Barre, PA; (570) 822-1900.

Gevril’s newest Mini model for women is a limited edition (500) with the look of the company’s larger Avenue of the Americas model. This quartz version features diamonds in the stainless steel bezel and dials of mother-of-pearl, silver and gold. Mother-of-pearl colors are pink, green, silver, blue or black. The buckle on the Louisiana alligator band is set with diamonds. Suggested retail, $6,995; without diamonds, $2,995.

Gevril, Monsey, NY; (866) 425-9882,

The newest limited edition from Oris honors jazz great Charlie Parker. The watch is limited to 1,355 units, with the “1” representing Parker’s standing in the jazz world, the “35” for the birthday he never reached and “55” for the year of his death, 1955. At 4 o’clock, the dial shows the word “bird,” Parker’s nickname. The watch has a stainless steel case with a spherically cut sapphire crystal, automatic movement and black crocodile strap. Suggested retail, $1,325.

Oris USA, Hawthorne, NY; (914) 347-6747,

Change is easy with Fendi’s new women’s steel watch with 12 diamonds on the dial and 24 on the case. Red, orange, lilac and white crocodile-grain straps can be switched with a push-button system. Also available without the diamond bezel. Suggested retail for the model shown, $1,195. Without diamonds, $495.

Fendi, Spring Lake Heights, NJ; (732) 282-0300.

French watchmaker Yema issues an updated version of its successful 1980s Prodiver. This 1/5th-second steel chronograph with day-date display has a rotating bezel, screwed back and crown, and luminescent indexes and hands. It comes in a gift box containing a second bracelet (of polyurethane) and an extension for the steel band to fit over a diving suit.

Yema, South Hackensack, NJ; (800) 486-4865.

TAG Heuer reintroduces its Formula1 Series, now with a 40mm diameter case (up from 37mm). The bezel, originally plastic, is now steel and titanium, and the dials now feature hand-applied hour markers. The watch is made in four colors and is water resistant to 660 feet. Suggested retail, $595 for the model shown to $795 for chronographs.

TAG Heuer, Springfield, NJ; (973) 467-1890,

Copyright © 2004 by Bond Communications