Professional Jeweler Archive: New Heirlooms

May 2004

Diamonds/New Products

New Heirlooms

Antique-inspired diamond jewelry looks back to create an elegant future

For the past 10 years, platinum has been the most sought-after metal to pair with diamonds, just as it was in the early decades of the 1900s. Yellow or white 18k gold began to take hold a bit later in the century, as platinum was conscripted for military and aeronautics use. Today, designers of antique-inspired jewelry use platinum and high-karat gold to infuse these pieces with authenticity and a luxurious feel. Diamond pavé is used often to complement exquisite hand-engraving, etching, filigree and millgrain. “There is no price barrier with antique-inspired diamond jewelry,” says Jay Gilbert, president of Coast Diamond, Los Angeles, CA. “Consumers are looking for a handcrafted feel that is delicate and shows quality. Because a lot of antique jewelry has an airy feel to it, the weight and price are reduced, resulting in a jewelry style fit for many budgets.”

To more effectively sell this category, you should know about the design movements, time periods and styles that inspire this new jewelry. And aim high. “Begin the sale by offering the better, more expensive product first,” says Gilbert. “It’s always easier to go down than it is to go up.”

Also know your demographic. “This jewelry doesn’t sell everywhere,” he says. And allow customers to handle the jewelry. “This is touchy-feely jewelry, and people have to be able to see its handwork, the quality and its beauty,” he advises.

– by Lorraine O’Donnell, A.J.P.

Stars collection features earrings with a Victorian-style multipoint star of slightly darkened 18k gold and diamonds that range from off-white to champagne.

H. Stern, New York City; (800) 7-Hstern,

Grandolier earrings with pavé diamonds come in 18k white or yellow gold.

Judith Ripka, New York City; (212) 244-1230, fax (212) 244-4560.

Platinum and diamond earrings are $1,100 suggested retail.

Coast Diamond, Los Angeles, CA; (213) 627-2655, fax (213) 627-2038.

18k white gold earrings hold 0.49 carat of rose-cut diamonds and 0.87 carat of round diamonds.

J.R. Gold Designs, New York City; (212) 922-9292, fax (212) 922-2992.

Platinum ring has 0.75 carat of sapphires and 4.02 carat of diamonds.

J.B. International, New York City; (212) 997-3205, fax (212) 997-3209.

14k white gold earrings hold 0.65 carat of diamonds. Suggested retail, $990.

B&N Jewelry, Marietta, GA; (800) 358-6223, fax (770) 578-8744.

Hinged hoop earrings from the Alessandra Collection are 18k gold with round diamonds set in a half-moon motif.

OGI, New York City; (800) 578-3846 or (212) 957-0535, fax (212) 957-0534.

Platinum rings feature a variety of diamond shapes.

H’ratch, New York City; (212) 819-1168.

Chandelier necklace and earrings from the Rosa Collection™ feature 10.81 carats of black cabochon diamonds and 8.69 carats of white rose-cut diamonds. Suggested retail for the set, $9,000.

Nice Diamonds, New York City; (800) 536-NICE.

Copyright © 2004 by Bond Communications