Professional Jeweler Archive: Time Plus

May 2004

Timepieces/New Products


Time Plus

New watches with a little something extra


Do you have customers who like to push buttons? Multifunction watches may be just the answer. Do you serve travelers who need to know the time in multiple zones? Multifunction watches again. Anyone who’s looking for something more than the traditional time and date? You guessed it. These new models offer a choice of functions for your customers’ pleasure.

– by Michael Thompson

Swiss Army’s Alliance Traveller combines two quartz movements for those who need to know the time in two zones at a glance. The steel case with high-polish bracelet includes a push-button deployant clasp. Suggested retail, $395.

Swiss Army Brands, Shelton, CT; (203) 944-2356, www.swissarmy.com.

The new Corum Classical Chrono adds a flyback function and big date to the chronograph functions in this contemporary design. The COSC-certified chronometer displays its engraved rotor through a clear sapphire case back. The dial is engine-turned silver or black with applied markers and luminescent central hands. Available with a crocodile strap or steel bracelet.

Corum USA, Irvine, CA; (949) 458-4200, www.corum.ch.

Jaeger-LeCoultre adds a new movement and second time zone to its Master Compressor series with this DualMatic. It has two hour hands and 24-hour indicator in the dial’s arc display. The movement is the company’s new automatic Calibre 972 with a 50-hour power reserve.

Jaeger-LeCoultre, New York City; (212) 891-2363,
www.jaeger-lecoultre.com.

DeWitt, a Swiss company now with a U.S. office, creates high-end timepieces, often with multiple complications. The line includes a tourbillon, a split-second chronograph and a perpetual calendar biretrograde model (shown) featuring a Chopard LUC 4.96 movement. Retail prices start at $5,400.

DeWitt America, Miami Beach, FL; (305) 531-6004, www.dewitt.ch.

Meyers includes sapphires, rubies, emeralds and diamonds in its new line of women’s watches. The diamonds are set in the bezels and across dials in several models; the briolette colored gems are set in gold and drape the wrist. The Swiss-made watches come with colorful leather straps and mother-of-pearl dials.

Meyers USA, San Diego, CA; (858) 720-9220, www.meyersusa.com.

Search for world time on this new Swiss-made GMT from Zodiac. The GMT hand can be set to any of numerous cities shown on the turning ring on the dial. It comes with a fabric strap.

Zodiac, New York City: (917) 689-3154, www.zodiacwatches.com.

Copyright © 2004 by Bond Communications