Professional Jeweler Archive: Stand Alone

November 2004

Diamonds/New Products


Stand Alone

Solitaires are so much more than engagement rings


Simple can be smashing, especially in jewelry designed to showcase a single diamond. The natural beauty and play of light in the diamond becomes more obvious in such stellar designs. “Today’s diamond customer wants very pure, simple shapes designed to enhance the beauty of the diamond and the metal,” says Dana Melnick, designer/owner of Dana*David, Middletown, NJ.

Think outside the engagement ring box when choosing solitaire diamond jewelry. Good options include studs and drop earrings, solitaire pendants, stack rings, bangle bracelets and, yes, even toe rings (see this month’s Precious Metals/New Products).

– by Lorraine M. O’Donnell, A.J.P.

point of $ALE

Dana Melnick, designer/owner of Dana*David, Middletown, NJ, offers suggestions on selling solitaire diamond jewelry other than engagement rings:

SHAPE UP. Round diamonds are the most requested shape because they’re not a fashion risk, but princess cuts are also popular because they look modern.

LIGHT WEIGHT. Design seems to be more important than carat weight for customers who buy this jewelry.

CELEBRATE. Often, diamond jewelry is bought to commemorate a special event or milestone, so stock it as a gift for a birthday, anniversary or the birth of a child. Women also buy solitaire jewelry for themselves, so suggest it for new jobs, promotions or as a simple, elegant accessory for any outfit.

VERSATILITY. This jewelry tends to be simple so it’s easy to layer (necklaces) or stack (rings).

DISPLAY. Group a few diamond solitaire pieces on simple displays so nothing distracts from the diamonds. Breathing space helps them appear more precious and special.


18k white gold hoops are clean and contemporary when set with diamonds.

Dana*David, Middletown, NJ; (800) 837-1570, fax (732) 706-1675, www.danadavid.com.

14k white gold studs feature H/SI diamonds ranging from 0.05 to 0.50 carats. Suggested retail, $440-$1,100.

Amy Levine for M. Geller Ltd., Chicago, IL; (800) MGELLER, mgerber@mgellerdiamonds.com.

Platinum and 22k gold earrings are set with 1.43 carats of E/VVS radiant-cut diamonds and 0.84 carat of fancy yellow round diamonds. Suggested retail, $28,650.

Baroka, New York City; (212) 768-0527, fax (212) 869-1553.

1.64 carat D/SI1 heart-shaped diamond pendant features a platinum chain.

JB International, New York City; (212) 997-3205, fax (212) 997-3209.

18k gold jewelry suite with diamonds totaling 0.10 to 0.25 carat range from $414 to $1,160 suggested retail.

B.A. Ballou, East Providence, RI; (800) 755-7099, fax (800) 755-7988.

Cocktail stud earring mounting is available in 14k white or yellow gold and can accommodate round stones from 3mm to 6.5mm. Suggested retail, from $15.

R. Findings, Rochester, NY; (800) 422-7624 or (585) 385-6730, fax (888) 243-5484, www.rfindings.com, sales@rfindings.com.

Copyright © 2004 by Bond Communications