Professional Jeweler Archive: One & Only

November 2004

Gemstones/New Products

One & Only

Singular sensations from the ocean just in time for holiday shoppers

Solitaire pearl jewelry is the solution for many gift shoppers who will enter your store in the next few weeks. From the teen who will buy a simply set akoya pearl on a gold chain for his girlfriend to the business owner who will place a platinum and South Sea cultured pearl brooch under the Christmas tree, this category is poised to be a popular gift because many apparel designers and fashion magazines featured it for fall and winter. “The recent popularity of pearls has increased the popularity of pearl solitaire jewelry,” says Marie Scarpa, designer/owner of Marie Scarpa Designs, Petaluma, CA.

– by Lorraine M. O’Donnell, A.J.P.

point of $ALE

Marie Scarpa, designer/owner of Marie Scarpa Designs, Petaluma, CA, offers suggestions on how to sell single-pearl jewelry:

WHAT’S IN. Pearl studs are classic, but some consumers will look for something new in color, shape or texture. Keshi petal shapes and any pearl in shades of pink are popular now.

METAL METTLE. Make sure the metal complements the pearl. For example, a metallic freshwater pearl can appear very different in 14k white vs. 18k yellow. Yellow pearls – depending on the intensity of the color – may blur into yellow gold but stand out in white metal. Pink pearls look better in white than yellow.

KNOWLEDGE IS POWER. Knowing about pearls – where they come from, how long it takes from culture to harvest, freshwater vs. saltwater, dyed vs. natural – will give you talking points with customers.

DISPLAY. Group your solitaire pearls by color or with pearl strands to form suites. Allow negative space for areas of visual rest.

Bouquet pendant features a golden South Sea cultured pearl in platinum with diamond pavé accents. Suggested retail, $7,400.

Cathy Carmendy, Santa Monica, CA; (310) 396-3120, fax (310) 399-5902.

14k pendant comprises a 10mm Tahitian cultured pearl and a 1.10-ct. diamond accent on a keshi pearl strand. Retail, $620.

Just Jules, Scottsdale, AZ; (480) 860-6211, fax (480) 860-4488.

Moonrise men’s ring.

Pedro Boregaard, New York City; (212) 826-3660, fax (212) 826-3722.

14k ring with a 7mm white Chinese freshwater pearl is $410 suggested retail.

Marie Scarpa Designs, Petaluma, CA; (707) 765-6558,

Abalone mabe pearl is set in 14k gold with a tanzanite accent.

Murphy Designs, Minneapolis, MN; (800) 998-8883,

Stiletto earrings hold black cultured pearls and diamond accents.

Lata K Designs, New York City; (917) 405-5202,

Pendant with a 12.4mm white South Sea cultured pearl hangs from an 18k gold necklace. Suggested retail, $4,000.

King Plutarco Inc., Los Angeles, CA; (213) 624-3077, fax (213) 624-3368.

14k gold and cultured pearl pendants are available in white or yellow gold.

Rio Grande, Albuquerque, NM; (800) 545-6566, fax (800) 965-2329.

Curved platinum pin features a 13mm Tahitian cultured pearl and diamond accents on each end. Suggested retail, $2,650.

Etienne Perret, Camden, ME; 800) 426-4367 or (207) 236-9696, fax (207) 236-9698.

18k white gold earrings dangle pink freshwater pearls and include 0.84 carat of round full-cut diamonds. Suggested retail, $3,400.

Fusaro Jewelry, New York City; (212) 869-0151, fax (212) 869-0155.

14k gold earrings with 5mm cultured pearls are $55 suggested retail.

W.E. Richards, Attleboro, MA; (800) 451-2922, fax (508) 226-1954.

Patriotic 18k gold eagle pendant with a 10mm akoya pearl is $1,200 suggested retail.

Shinju Pearl, Santa Monica, CA; (310) 394-6200, fax (310) 394-6205.

14k gold ring is set with an 8mm Tahitian cultured pearl and 0.25 carat of diamonds. Suggested retail, $1,550.

The Rothenberg Collection, Van Nuys, CA; (818) 786-7512, fax (818) 786-7513.

Black Tahitian cultured pearl ring is crafted in 14k white gold. Pearl measures 9.5mm. Suggested retail, $1,395.

Thomas Dailing Designs, Stevens Point, WI; (715) 341-0411, fax (715) 341-2388.

18k white gold necklaces each hold a South Sea cultured pearl.

Ellagem, New York City; (212) 398-0101, fax (212) 302-0153.

Copyright © 2004 by Bond Communications