Professional Jeweler Archive: Mixed Media

November 2004

Timepieces/New Products


Mixed Media

Several new models feature varied technologies and materials


This year has been an innovative one for watch creators. While much has been done with high-end movements, here are several moderately priced models with interesting case shapes, designs or materials.

– by Michael Thompson

NOA (None of the Above) Watches, a Swiss and Italian brand, enters the U.S. this year with a full line of steel timepieces with Swiss automatic and quartz movements, sapphire crystals and alligator, satin or Cordura leather straps. Each watch comes with two bands, a two-year warranty and a designer case of wenge wood and aluminum.

This quartz chronograph is 44mm in diameter and features an inner silver ring with raised black numerals. Suggested retail, $1,495.

NOA, Secaucus, NJ; (201) 319-9695, www.noawatch.com.

The Baci Collection adds watches with colored gems on the case and diamonds on the dial. All feature stainless steel cases and interchangeable leather straps (stingray, python or ostrich) held with a butterfly deployant buckle. The watches also feature Swiss movements and sapphire crystals. Suggested retail, $599 to $1,999.

Baci Collection, New York City; (877) ASK-EFFY, www.effycollection.com.

The Sector 600 quartz chronograph is forged from titanium and features a snap-shut crown protector and orange secondary hands. The bezel is unidirectional and the case back and crown are screw-down. It’s water-resistant to 660 feet and comes with blue, black or white dial. Suggested retail, $540.

Sector, New York City; (212) 239-1800, www.sectorgroup.it.

The XEN jewelry line introduces watches with the company’s signature minimalist design. This steel chronograph has a quartz movement, polished bezel and pushers, screw-down crown and case back and skeletal hands. The collection is $150 to $450 suggested retail.

XEN, Ringwood, NJ; (973) 839-8222, www.xen-usa.com.

Pulsar’s newest collection includes this dive model that uses solar technology to charge its 180-day power reserve from any light source. It’s made of stainless steel and hard rubber, measures 41mm, is water-resistant to 660 feet and comes with a black, blue or white dial. Suggested retail, $235 for the bracelet version shown, $199 for a rubber strap version.

Pulsar, Mahwah, NJ; (800) 848-3545.

The Eterna-Matic KonTiki, a four-hand watch by Eterna, has four primary indicators coated with SuperLuminova for easy viewing. Eterna developed the module for the center date hand. The case is 40mm in diameter; a leather strap is optional.

Eterna, American PD Co., Costa Mesa, CA; (714) 556-1820, www.eterna.ch.

Copyright © 2004 by Bond Communications