Professional Jeweler Archive: Shining in Silver

October 2004

Diamonds/New Products

Shining in Silver

Diamonds elevate a formerly humble precious metal

Matched with diamonds, sterling silver leaves behind its inexpensive craft-jewelry image. “Diamonds and silver provide a vehicle for women to wear and afford diamonds in a casual, fashionable way,” says Rebecca Foerster, vice president of marketing for Lyric by Frederick Goldman, New York City. “Diamonds are always serious, but now there is a new way to wear them. No matter whether they’re young or old, consumers love this new look of silver.”

– by Lorraine M. O’Donnell, A.J.P.

point of $ALE

Rebecca Foerster, vice president of marketing for Lyric by Frederick Goldman, New York City, offers selling advice for sterling silver set with diamonds:

Fashion-Forward. Sterling silver and diamonds are gaining popularity in the fashion segment of the industry. Reasonable prices help you sell this to women buying for themselves and those starting to build a fine jewelry wardrobe.

Know Your Silver. Make sure customers know silver tarnishes, but that this perceived disadvantage can actually improve some jewelry’s appearance as it ages. Educate them on silver care, and offer a certificate of authenticity with each purchase.

Give A Presentation. Use background colors that complement silver in a display, such as periwinkle. Keep the jewelry in a place where customers can try it on to instigate an impulse buy.

Sterling silver bracelet with 18k gold and diamond accents is $550 suggested retail.

Anatoli, West Hurley, NY; (888) 505-3033 or (914) 334-9000, fax (914) 334-9099.

Sterling silver bracelet from the Metro collection has 1.61 carats of round brilliant diamonds and is $2,700 suggested retail.

Zina, Beverly Hills, CA; (310) 286-2212, fax (310) 286-1432.

Wide fan-weave cuff bracelet is crafted in sterling silver and set with 1.50 carats of diamonds. Suggested retail, $3,850.

Scott Kay, Teaneck, NJ; (800) 487-2724.

Sterling silver love pendant features diamond accents and hangs from a blue cord.

Susan Michel, Flushing, NY; (888) 738-3400 or (718) 591-3722, fax (718) 380-3835.

Sterling silver alphabet bangle features diamond accents. It’s from a collection of fine jewelry for children.

Gecko Trading Ltd., River Edge, NJ; (866) 323-1766, fax (201) 871-8664,

The Traversa collection includes sterling silver and 18k gold bangles with 0.30 carat of diamonds each. Handcrafted in Italy, the collection has a basket-weave motif. Suggested retail, $1,050-$1,175.

Alisa, Manalapan, NJ; (888) 253-6600, fax (732) 723-1812.

Sterling silver men’s ring and cuff links feature bright and brushed finishes with diamond accents. All rings come in whole and half sizes.

Hot Diamonds, Camden, ME; (800) 460-6009.

Sterling silver jewelry has diamond accents in each flower. Cuff bracelet, ring and earrings also have two bands of diamond pavé.

Lyric by Frederick Goldman, New York City; (800) 221-3232 or (212) 924-6767.

Copyright © 2004 by Bond Communications