Professional Jeweler Archive: All Right

September 2004

Diamonds/New Products

All Right

Right-hand rings and stiletto earrings are this season's hot stuff

De Beers' Diamonds Trading Co. is pushing diamond right-hand rings heavily this fall – be sure to stock a wide range of price points. “This jewelry is diamond-oriented, so it can be expensive,” says Becky David, manager of Davidoff, Houston, TX, “but women over 30 who are no longer preoccupied with their left hands are the perfect customers.” Stiletto earrings owe their popularity to celebrities and fashionistas embracing the style, so they appeal most to customers who follow what the stars wear.

– by Lorraine M. O’Donnell, A.J.P.

point of $ALE

Becky David, manager of Davidoff, Houston, TX, offers suggestions for selling diamond right-hand rings and stiletto earrings:

Celebrity help. Know who’s wearing the styles. Check fashion magazines and watch award shows. This will let your customers know you’re on top of the fashion world.

Price resistance. Know where the resistance is for women in your area who buy for themselves. Davidoff says it’s probably around $3,000-$4,000. If a piece is more than that, the husbands get involved, she says. Now you have to sell to two people instead of one.

Comfort added. Having a good return policy will help men who are shopping for a gift feel comfortable making a right-hand ring or stiletto earring purchase. Knowing there’s a way out will put men at ease.

Show off. For a modern display, use crystal cones in a color that matches the diamonds. For example, use a blue cone with a ring featuring blue sapphires or a yellow cone with yellow diamonds. Right-hand rings and stilettos are a new concept and need to be displayed in a way that will attract a modern woman.


14k white gold earrings feature 0.25-0.33 carat of diamonds and are $408-$435 suggested retail.

Quality Gold Inc., Fairfield, OH; (800) 354-9833, fax (800) 686-7184.

Top ring holds 0.52 carat of diamonds in 14k white gold ($850 suggested retail). Bottom ring has 1.28 carats of diamonds in 14k white gold ($2,100).

Paragon Gem Designs, New York City; (800) 435-8848, fax (212) 391-6712.

4.32 carats of round white diamonds and 0.85 carat of fancy yellow diamonds form a floral pattern in these 18k white gold earrings. Keystone, $14,880.

Baroka Creations Inc., New York City; (212) 768-0527, fax (212) 869-1553.

Top ring features round brilliant white diamonds and princess-cut yellow diamonds in 18k gold. Suggested retail, $26,205. Bottom ring has round brilliant yellow diamonds and princess-cut white diamonds in platinum and is $30,400.

Davidoff Diamond Corp., Houston, TX; (800) 343-2629 or (713) 781-1700, fax (713) 781-8844.

Earrings on the left have 1.24 carats of diamonds in 18k white gold and are $1,700 suggested retail. Those on the right hold 0.38 carat of diamonds in 18k white gold and are $1,050.

Kirk Kara, Los Angeles, CA; (800) 874-0181, fax (213) 489-2406.

14k white gold rings are made to hold 1.0-1.50 carats of round brilliant diamonds. Suggested retail, $1,000-$2,000.

K.D.S. Jewelry, Baldwin, NY; (800) 227-5371 or (516) 623-2333, fax (516) 623-1184.

14k white gold multiple circle earrings with 1.10 carats of diamonds are $2,370 suggested retail.

KC Designs, New York City; (212) 921-9270, fax (212) 768-9073.

Side and top views of this fashion-forward 14k white gold ring show off 3/4 carat of diamonds. Triple keystone, $305. This and 74 other rings are featured in Overnight Mountings’ Guide to the Right-Hand Ring, available free from the company.

Overnight Mountings, Long Island City, NY; (888) 731-1111.

18k white gold earrings with 1.0 carat of G-H/VS diamonds are $2,500 suggested retail.

Color Craft, New York City; (212) 840-1924, fax (212) 869-4216.

Left ring is crafted in 14k white gold and glitters with 0.67 carat of diamonds. Right ring is crafted in 14k white gold and is set with 0.43 carat of diamonds.

Variety Gem, New York City; (800) 735-4367.

Copyright © 2004 by Bond Communications