Professional Jeweler Archive: Red, White & Yellow

September 2004

Timepieces/New Products

Red, White & Yellow

Gold represents glamour in timepieces

Rose is emerging as a favorite in new gold watch colors, invariably in solid 18 karat. Here are several in a variety of hues from this year’s latest collections.

– by Michael Thompson

Top: From Longines’ Les Elegents collection, this 18k white gold watch has 36 diamonds and replicates a 1931 Longines model. Longines made the hand-wound mechanical movement, calibre L805, in the 1970s. Limited edition of 35.

Longines, Weehawken, NJ; (800) 897-9477,

Bottom: This 18k women’s watch from Croton curves to rest on the wrist. It has a mother-of-pearl dial with six diamonds, Swiss quartz movement, domed sapphire crystal and crocodile bracelet with gold buckle. It’s backed by Croton's lifetime warranty. Suggested retail, $2,400.

Croton Watch Co., Moonachie, NJ; (800) 443-7639.

The Chronoswiss Klassic Chronograph is now made in 18k rose gold and steel. The lugs, pushers and crown are rose gold; the dial is plated rose gold. Inside is an ETA Valjoux 7750 automatic chronograph visible through the new sapphire back.

Chronoswiss, Bellport, NY; (631) 776-1135.

The Festina Diva features diamonds along the sides of the rectangular bezel. The 18k gold case and solid bracelet are Swiss-made. Suggested retail, $3,490.

Festina, Newark, NJ; (973) 622-4445,

The Panorama is Locman’s first full 18k gold collection. It features retro gold numerals on white or black and comes with leather straps available in various colors. Suggested retail, $4,490 for men’s sizes (shown), $3,490 for women’s sizes.

Locman, New York City; (212) 371-1888,

H. Stern’s new 18k Calibre 520 is a dual-time men’s watch with analog day and date indicators and see-through sapphire case back. The automatic movement is by Dubois Dépraz of Switzerland. The watch is available in yellow, rose or white gold and comes in a winder box.

H. Stern, New York City; (212) 655-3930.

Copyright © 2004 by Bond Communications