Cover Focus / Women
Sending Thank You's
Women are getting jaded, so do it right when you correspond with clients after the sale
Theres still nothing like a hand-written thank-you note to a customer whos just made a purchase sophisticated jewelry sales associates have long used this follow-up sales strategy. Too bad youre not the only ones.
In a recent article in New York magazine, Jennifer Tung, a frequent shopper at high-end stores and boutiques, says she receives bucket-loads of these notes. Though she admits nice messages make her feel good, she and her well-heeled friends think not every sales associate earns an A+ in the note-writing department. Heres some advice, gleaned from their observations:
Just Say Thanks. No sneaking in notice of an upcoming sale or new merchandise. Too promotional.
Remember Details. A sales associate who remembered to wish Tung a happy honeymoon earned points. So did one who praised her for being a good daughter after she made a purchase for her mother.
Take Some Lessons. One of Tungs friends was horrified to receive a note featuring bubbly, oversize script, two scratched-out spelling mistakes, words left out of sentences and a smiley face next to the sales associates signature. If these gaffes dont make you wince, they should. Seek help from a Miss Manners-type who can critique your style.