Professional Jeweler Archive: Ladies' Choice

January 2005

Merchandise / New Products

Ladies' Choice

Women who buy for themselves comprise a growing market, whether building a jewelry wardrobe or as a special reward


Take fashion into account when pursuing the woman who buys jewelry and watches for herself:

Earrings are popular. The hottest look is linear earrings set with diamonds.

Brooches are a fashionable addition to a jewelry wardrobe. Remind buyers they’re also an emotionally valuable item to pass on to someone in the next generation.

Upscale women with a sense of fashion are the ones most likely to buy a right-hand ring for themselves.

Oyster triple wide band in 18k white gold with 0.50 carat of white diamonds is $2,835 suggested retail.

Sara Graham Metalsmithing, La Quinta, CA; (800) 670-0917;

Right-hand ring in 18k white gold with 1.04 carats of SI diamonds is $2,040 suggested retail.

Caressa, Long Island City, NY; (877) CARESSA,

Decoupage brooch in 18k white gold is set with 167 round brilliant moissanites totaling 3.61 carats.

Charles & Colvard, Morrisville, NC; (919) 468-0399, fax (919) 468-5052,

Flower Power earrings are handcrafted in
18k gold with yellow sapphires and diamonds. Suggested retail, $1,070.

Mirabelle, Los Angeles, CA; (800) 466-0656,

Butterfly brooch wears 2.53 carats of sapphires, 0.70 carat of tsavorites and 0.06 carat of diamonds, all pavé-set.

Kirk Kara, Los Angeles, CA; (800) 874-0881.

Victorian-style brooch with 1.12 carats of diamonds in 18k white gold is $5,280 suggested retail.

Cathy Carmendy Inc., Santa Monica, CA; (310) 396-3120, fax (310) 399-5902.

Tension-set blue topaz and stainless steel stiletto earrings are available from 0.5 to 3 inches long in 0.5-in. intervals. Also available with amethyst, citrine, peridot, ruby and blue, yellow or pink sapphire.

May B Studio, New York City; (800) 604-6292,

White gold diamond linear earrings in 14k hold 0.55 carat of diamonds.

KC Designs, New York City; (800) 552-3790,

Handmade platinum and 22k yellow gold earrings have 1.43 carat of radiant-cut diamonds and 0.84 carat of fancy yellow round diamonds. Suggested retail, $28, 650.

Baroka Creations Inc., New York City; (877) 4-BAROKA,

Timepieces for Women

The new gem-set MEC Medium Jewelry watch from Boucheron has an automatic movement visible from the back of the steel or 18k pink gold case. It’s set with 280 diamonds on the case, buckle and dial.

Boucheron, New York City; (212) 379-8494.

From Nina Ricci, this limited edition (500) N005 watch features straps made from vintage kimonos selected from the market in Kyoto, Japan. Color schemes include red, soft green and deep blue.

Nina Ricci, Vaumarcus, Switzerland; (41-32) 836-3700.

Zenith’s new Golden Star features an Elite 67 movement inside a 33mm diameter 18k gold case and a Zenith 18k pink or yellow gold bracelet. The movement is visible from the back. Also available are strap versions and chronographs with the Zenith El Primero movement.

Zenith, Springfield, NJ; (973) 467-1890,

The Lady Sportwave by Ebel updates the undulating brushed steel bracelet that characterizes the best-selling collection. This model sports diamonds on the mother-of-pearl dial and the bezel. The dial is available also in orange or black. The case is 28.4mm in diameter and has a flat sapphire crystal.

Ebel, Paramus, NJ; (201) 267-8000,

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