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Archives | Professional Jeweler


Professional Jeweler Archives
Magazine Archives

Professional Jeweler Index:

Education & Sales Training (all years)

Just click on a category below to jump to that section of the index. Then click on an article title to read the full text!

Rings
Bracelets, styles
Cast jewelry, assessing quality
Certification programs
Chains
Designer jewelry, selling
Diamonds, selling
Earrings, selling
Gemstones, selling
General sales techniques
Gold jewelry, selling
Humor
Necklaces, selling
Pearls, selling
Pins, styles
Platinum jewelry
Rings, selling
Styles of jewelry
Teaching methods
Timepieces, selling


Rings

remounting and repairing


10/99: Retipping Platinum Prongs

Bracelets, styles

2/99: Four Classic Styles of Bracelets (Styles, Pt. 1)

Cast jewelry, assessing quality

6/99: Porosity: The Jeweler's Nightmare

5/99: Integrity of Cast Jewelry

Certification programs

5/04: Education Rules

3/04: Revere Academy Celebrates 25th Anniversary

8/01: Jewelers of America, Stuller Offer Scholarships

7/00: Jewelry 101

2/00: Get Certified

Chains

repairing


12/98: Repair of Tennis Bracelets


5/98: Chain Repair

styles


6/02: Five Classic Styles of Chain (Styles, Pt. 21)


2/02: Five Classic Chain Styles (Styles, Pt. 19)


10/01: Four Chain Styles (Styles, Pt. 17)


1/01: Four Classic Chain Styles (Styles, Pt. 12)


6/00: Four Classic Styles of Chain (Styles, Pt. 9)


2/00: Four Classic Chain Styles (Styles, Pt. 7)


6/99: Four Classic Styles in Chain Links (Styles, Pt. 3)

Designer jewelry, selling

5/05: The Art of Selling Design

Diamonds, selling

12/03: Diamonds Quick Quiz

9/01: Learning About Diamonds

11/00: Boosting Diamond Sales

6/00: Role-Play Cards: Selling Better-Quality Diamonds

5/00: Role-Play Cards: Selling Three-Stone Rings

12/99: Diamond Dazzlers Close the Sale

6/99: Millennium: Magnify – Maximize

4/99: It's About... Forever

1/99: Diamond Essentials

1/99: Test Your Vocabulary

12/98: Make Dreams Come True

7/98: Emphasize the Attributes

7/98: The State of Training, Pt. 2

6/98: Diamond Power Play

6/98: The State of Training

5/98: Know the Code

3/98: Rarity: The Missing Link to Better Diamond Sales

2/98: GIA Offers "Diamond Essentials"

2/98: More than Marginal Success

2/98: No Two Diamonds Are Alike, So Why Sell Them That Way?

Earrings, selling

9/04: Rough Cuts [cartoon series]

2/04: How to Sell Chandelier and Dangling Earrings

4/02: Four Classic Styles of Earrings (Styles, Pt. 20)

12/01: Four Classic Styles of Earring Findings (Styles, Pt. 18)

6/99: Heads Up

4/99: Hoop Earring Types (Styles, Pt. 2)

Gemstones, selling

10/04: Trilliant-Cut Gems (The Elements of Quality Cutting, Part 4)

6/04: Emerald-Shaped Gems (The Elements of Quality Cutting, Pt. 3)

4/04: Pear-Shaped Gems (The Elements of Quality Cutting, Pt. 2)

2/04: Round Gems (The Elements of Quality Cutting, Pt. 1)

7/99: GIA's 'Colored Stone Essentials'

6/99: Word Play

4/99: Gemology on the Sales Floor

7/98: Ruby Enhancement Education (Treated Gems, Pt. 2)

5/98: 'KISS' Up to Bigger Sales

General sales techniques

1/05: The Customer Is Ready to Buy, but You're Not Ready to Sell

7/04: AGS Conclave Sales Tips

8/03: Moving Ahead

4/03: Practice the Seven Secrets of Sales Success

1/03: To Sell or Not to Sell: Nine Tips from the Bard of Avon

8/02: Rough Cuts [cartoon series]

2/01: Personal Style

1/01: Connect with Customers

12/00: Back to Basics, Part 6: Overcoming Objections

11/00: Back to Basics, Part 5: Asking for the Sale

10/00: Back to Basics, Part 4

9/00: Back to Basics, Part 2

8/00: Back to Basics, Part 3

6/00: Auto Dealers Woo Customers Anew

6/00: Back to Basics, Part 1: First Impressions

5/00: Customer Lip Service

12/99: Connecting with Clients

12/99: Make Yourself the Best in the Business

12/99: Super Suggestions for a Stress-Free Selling Season

12/99: The 'Which Means' Quiz, Part 2

11/99: Add Value with Add-Ons

11/99: The 'Which Means' Sales Quiz

10/99: Shop the Rest to Stay the Best

9/99: Selling Well Isn't Complicated

8/99: Change for the Better

6/99: Add It Up

6/99: Tips for Success

6/99: Top 10 Reasons To Shop at Your Store

5/99: JA Debuts New Certification Programs

5/99: The Road Most Traveled (Selling Romance, Pt. 4)

4/99: Emotional Overload (Selling Romance, Pt. 3)

3/99: Natural-Born Sales Killers

3/99: Technically Speaking (Selling Romance, Pt. 2)

2/99: Choosing Wedding Bands

2/99: The Road Most Traveled (Selling Romance, Pt. 1)

11/98: Perseverance Pays (Selling Essentials, Pt. 8)

10/98: Obliterating Objections (Selling Essentials, Pt. 7)

10/98: Power of Product Knowledge

9/98: Jewelry Salesperson vs. Jewelry Consultant

9/98: No Doesn't Always Mean No (Selling Essentials, Pt. 6)

8/98: Closing Correctly (Selling Essentials, Pt. 5)

7/98: Romance in Store (Selling Essentials, Pt. 4)

7/98: Typecasting Customers

6/98: Look and Listen (Selling Essentials, Pt. 3)

6/98: Small Stores, Big Ideas

5/98: Ask and You Shall Receive

5/98: Probe Like a Pro (Selling Essentials, Pt. 2)

4/98: Learning to Greet (Selling Essentials, Pt. 1)

Gold jewelry, selling

4/04: It's All About Emotion

Humor

1/04: It's Quiz Time

10/03: Rough Cuts [cartoon series]

Necklaces, selling

2/01: Five Classic Lengths for Pearls (Styles, Pt. 13)

5/99: Necklace Selection

Pearls, selling

4/01: Four Classic Options for Pearls (Styles, Pt. 14)

2/01: Five Classic Lengths for Pearls (Styles, Pt. 13)

11/99: Pearls for Every Occasion

1/99: Inspecting Pearls

9/98: Come to the Circus

9/98: Dyed or Irradiated Cultured Pearls (Treated Gems, Pt. 4)

9/98: Pearl Power

9/98: Tahiti Tech

4/98: On the Surface (Pearl Quality, Pt. 2)

3/98: In the Name of the Pearl

3/98: Luster: Pearl's Pinnacle (Pearl Quality, Pt. 1)

2/98: Pearl Persuasion

2/98: Quality with Compromise

Pins, styles

10/99: Classic Styles in Pins (Styles, Pt. 5)

Platinum jewelry

selling


12/99: Wear It and Win


4/99: Answering Platinum Questions


2/99: Platinum Pointers


8/98: Watch Platinum Sales Grow


6/98: The Platinum Opportunity


4/98: Platinum Quality Markings


2/98: Platinum Plus

Rings, selling

10/00: Three Classic Setting Styles (Styles, Pt. 11)

4/00: Four Classic Ring Styles (Styles, Pt. 8)

10/99: Helping Hands

8/99: Classic Ring Styles (Styles, Pt. 4)

Styles of jewelry

5/04: Selling Antique-Inspired Jewelry (Styles, Pt. 26)

2/03: Three Classic Styles of Pendants (Styles, Pt. 25)

12/02: Three Classic Styles of Neckwear (Styles, Pt. 24)

10/02: Four Classic Styles of Mountings/Shanks (Styles, Pt. 23)

8/02: Three Classic Styles of Finishes (Styles, Pt. 22)

6/02: Five Classic Styles of Chain (Styles, Pt. 21)

4/02: Four Classic Styles of Earrings (Styles, Pt. 20)

2/02: Five Classic Chain Styles (Styles, Pt. 19)

12/01: Four Classic Styles of Earring Findings (Styles, Pt. 18)

10/01: Four Chain Styles (Styles, Pt. 17)

8/01: Seven Classic Finishes (Styles, Pt. 16)

6/01: Four Classic Styles of Clasps (Styles, Pt. 15)

4/01: Four Classic Options for Pearls (Styles, Pt. 14)

2/01: Five Classic Lengths for Pearls (Styles, Pt. 13)

1/01: Four Classic Chain Styles (Styles, Pt. 12)

10/00: Three Classic Setting Styles (Styles, Pt. 11)

8/00: Four Classic Setting Styles (Styles, Pt. 10)

6/00: Four Classic Styles of Chain (Styles, Pt. 9)

4/00: Four Classic Ring Styles (Styles, Pt. 8)

2/00: Four Classic Chain Styles (Styles, Pt. 7)

12/99: Four Classic Periods of Jewelry (Styles, Pt. 6)

10/99: Classic Styles in Pins (Styles, Pt. 5)

8/99: Classic Ring Styles (Styles, Pt. 4)

6/99: Four Classic Styles in Chain Links (Styles, Pt. 3)

4/99: Hoop Earring Types (Styles, Pt. 2)

2/99: Four Classic Styles of Bracelets (Styles, Pt. 1)

Teaching methods

5/00: The Manager as Teacher... Going Back to Basics

7/99: Delivering the Goods

6/99: Are You Speaking Their Language?

5/99: Creating a Community of Learners

2/99: Lots to Learn

Timepieces, selling

8/04: When Marketing Meets Reality

12/03: Timepiece Quick Quiz

3/03: Specialized Functions

2/03: The Newbies

7/02: Walk a Mile in Your Customers' Shoes

4/02: Assess Store Performance and Assure Strong Decisions (Five P's, Part 5)

3/02: Presentation is a Sales Message (Five P's, Part 4)

1/02: Faces with Features (Timepiece Styles, Pt. 3)

12/01: Power to Persuade

11/01: Four Basic Watch Shapes (Timepiece Styles, Pt. 2)

11/01: Practice Makes Perfect (Five P's, Part 3)

10/01: Claiming Your Store's Position (Five P's, Part 2)

9/01: Four Basic Wristwatch Styles (Timepiece Styles, Pt. 1)

9/01: Passion on the Road to Successful Sales (Five P's, Part 1)

7/01: Skip the Lecture

6/01: Basic Training

10/00: Marketing and Merchandising for the Big Season

1/00: But I Just Got This Watch!

12/99: Make 'Swiss' Clear to Customers

10/99: Updating the Customer

9/99: Spring Training – For the Fall

8/99: What Does That Button Do? (Watch Features, Pt. 4)

7/99: Selling Comfort and Joy

5/99: Sapphire Watch Crystals (Watch Features, Pt. 2)

4/99: Fight Discounters with Value and Service

2/99: Second Time Around

2/99: The Screwdown Crown (Watch Features, Pt. 1)

12/98: Watch Those Holidays

11/98: The Watch Maven

10/98: Selling to the First-Time Buyer

9/98: Create a Watch Wardrobe

8/98: Automatic or Quartz?

7/98: Clear Answers to Showcase Questions

6/98: Size Up the Customer, Size the Watch

5/98: Merry Month of May

4/98: Building Supplier Partnerships

3/98: Watching Watch Sales Grow

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