Archives | Professional Jeweler


Professional Jeweler Archives
Magazine Archives

Professional Jeweler Index:

Your Retail Image (all years)

Just click on a category below to jump to that section of the index. Then click on an article title to read the full text!

Advertising and promotion
Branding
Customer groups
Displays
Humor
Merchandising
Packaging
Pricing
Public relations
Store design
Theme retailing


Advertising and promotion

billboard


10/03: Whaddaya Know About Ads?


4/00: Sales Spring from Holes in the Ground


9/98: Driving Sales


5/98: Have Ad, Will Travel

celebrities


2/05: Be Careful What Your Wish For

costs and budgeting


10/98: Ad It Up


3/98: Ad Spot


3/98: Cheap Stunts

direct marketing


3/05: Special Treatment


2/04: How to Get on Your Clients' Radar Screens


3/02: Bigger is Always Better


3/02: People-Pleasing Postcards


10/00: Canned Catalogs Get Dumped


10/00: Freebie Remains a Powerful Lure


10/00: Jewelry Retail: It's Showbiz, Folks!


8/00: The Write Way


8/99: Mailbox Art


6/99: Sweet Surprise


5/99: Power Words


3/99: Land Locked


1/99: "Booking" Future Profits


1/99: Power of the Press


11/98: Intriguing Plots


9/98: Stamp of Approval


8/98: Letter Perfect


7/98: The Art of Taste


6/98: Ringing Up Sales


5/98: Let's Go to the Videotape


5/98: The Myth of Relationship Marketing


4/98: Going Postal


4/98: What, No Restaurant Ratings?

in-store


8/01: Skin-Deep Marketing


7/01: Eventful Years


8/00: Tips for Trunks


6/00: Auto Dealers Woo Customers Anew


4/00: Born in a Trunk


3/00: Gentlemen Prefer Pearls


1/00: Dicker & Dicker Bids on Growth


10/99: Dream Contest


4/99: History Repeats


3/99: Anatomy of a Collectors Club


12/98: Bragging Rights


12/98: Court Customers with Clay


3/98: Hold A Minute (or Preferably Two)

internet and e-mail


5/05: The Personal Touch


8/04: Online and In-Store Let Each Do Its Magic


5/03: Jewelry Marketers: Focus on Women


3/99: Spam I Am


7/98: Smooth Surfing


4/98: Ad Engineering

logos and business cards


11/98: How to Play the Card Game


10/98: In Praise of Mr. Peanut


10/98: In the Cards

non-traditional


10/00: Sacre Bleu! Ads on Cafe Tables?


6/00: Consumers Tune Out Ad Blitzes


1/00: Night on the Town


12/99: Discount 'I Do'


6/99: Laugh With Us


6/99: Sweet Surprise


1/99: Funny Business


1/99: Mind Games


9/98: Pass-Along Ads


7/98: 101 Uses for a Paper Clip


7/98: Captive Audience


7/98: You Oughta Be in Pictures


4/98: Candy is Dandy


3/98: Hold A Minute (or Preferably Two)

partnerships


4/04: Driving Traffic


12/03: Reeds Jewelers Bets on Elvis


11/03: Valentine's Promotion Merges Food With Love


3/03: These Catalogs Bear Gifts


1/03: Jewelers' Ads: Break Out of the Box


1/01: Never Let Jewelers Handle Publicity


9/99: Helping Hand


8/99: Criss-Cross

print media


1/04: The Power of Three


4/03: Rough Cuts [cartoon series]


1/03: Top Five Things Every Jeweler Should Know


1/02: Jewelry and Watch Ad Trends in 2001


7/01: Breaking Out of a Successful Box


3/01: The Best Jewelry & Watch Ads 2000


3/01: The Worst Ads of 2000


12/00: Hardly Working


12/00: Stacking Ads for an Image Boost


10/00: Canned Catalogs Get Dumped


10/00: Heavy Traffic on the Yellow Brick Road


5/00: Learn the Language of Photography


3/00: Big Yellow


3/00: House of Style


1/00: Self-Help Ads


7/99: Pearls and Paperbacks


7/99: Say What?


6/99: Fingers Made for Walking


5/99: Sea Saw


4/99: Creative Kudos


4/99: Everyday Promos


2/99: Font of Inspiration


2/99: Postcards On the Edge


1/99: Off With Her Head


1/99: Power of the Press


11/98: Intriguing Plots


10/98: Saving Face


9/98: Luxe Looks for Less


9/98: Mass Meets Class


9/98: Pass-Along Ads


3/98: Wrangling Over Mangling


2/98: Dose of Reality

public speaking


5/00: Don't be a Wallflower

radio


1/04: The Power of Three


10/03: Whaddaya Know About Ads?


5/99: Ham Radio

store openings


8/01: When Nobody Knows Your Name

television


1/04: The Power of Three


10/03: Whaddaya Know About Ads?


5/03: Jewelry Marketers: Focus on Women


11/99: Tune In


9/99: Tube Talk

trade shows


3/01: Election Fiasco Drives Traffic

Branding

demand for knowledge of


5/98: Help Wanted: Brand Experts Only Need Apply

of products


3/03: Branding Works


10/99: Brand View


5/99: She Comes in Colors


1/99: Trademarking the Millennium


11/98: Gold Gimmicks


7/98: Is Brand the Plan?

of store name and image


3/03: Branding Works


11/02: Mirror, Mirror


3/01: Pursuing Personality


1/01: Jeweler Needed an Image, but 'Hip' Wasn't It


12/00: Fearless Leader


7/00: What's Your Name, Anyway?


2/00: Branding: Leave an Impression


11/99: The Tastemakers


10/99: Pampering the Mind


9/99: Branding Defined


9/99: The Gift of Music


8/99: By Any Other Name


7/99: Just Wanna Have Fun


7/99: Surround Sound


6/99: Color as Brand


5/99: Driving Home Design


5/99: The Brand Stands Alone


8/98: Speak Briefly, Carry a Big Stick


7/98: Retailers Don't Have to Be Sheep


6/98: Listen Up


6/98: That's Retail-tainment


4/98: In Marks & Spencer We Trust


3/98: Coffee, Tea and Me


2/98: Build a Brand Name


2/98: Reinventing L.L. Bean: Lessons for Jewelers

Customer groups

affluent


4/05: The Affluence Boom


11/04: Selling to the Middle Again


6/04: Luxurious Investments


6/04: Unique Jewelry Is the True Luxury


11/03: Luxury Consumers Embrace Responsible Buying


6/03: Luxury for 2003


9/02: Rough Cuts [cartoon series]


6/02: The Golden Hook


3/01: Indulgence


1/01: Rich Kids Who Refuse to Let Themselves Be Spoiled


2/00: The New Radicals


1/00: Night on the Town


8/99: Reaching the Rich


4/99: Snob Appeal


11/98: Luxe Amok


10/98: True Luxury


9/98: Driving Sales


8/98: Hey, Big Spender


6/98: Class Meets Mass


5/98: Market to a Millionaire


4/98: Luxury Alert: The Competition


4/98: The Affluent Gourmet


3/98: Serving Them Right

Baby Boomer


5/05: Blooming Boomers


5/05: Embracing Core Values


5/05: Free Time


5/05: Reassessing a Generation's Reputation


5/05: The Personal Touch


1/05: It's 2005, Do You Know Who Your Customers Are?


6/99: Redefining Old


12/98: The New Consumer


2/98: Rock of Ages, Pt. 1: The Boomers

children


6/01: JA Offers Outreach Program

computer-savvy


9/01: Portrait of a Web User


3/00: Surfing for Diamonds On-Line

ethnicnally diverse


4/05: A Rainbow of Ideas


4/05: About Face


4/05: Minority Report


4/05: The Hispanic Jewelry Market


4/05: The Majority Minority


4/05: The Rainbow Oscars


4/03: Didja Hear the One About the Hispanic, Gay & Jewish Customers?


1/99: Culture Club

female


1/05: Bailey Banks & Biddle: Appealing to Upscale Women


1/05: For Women, Birthdays Count


1/05: Full of Sound & Fury


1/05: It's 2005, Do You Know Who Your Customers Are?


1/05: Ladies' Choice


1/05: Selling Artistic Designer Jewelry to Women


1/05: Sending Thank You's


1/05: She's Not All Bling


1/05: Take into Account the Female Factor


1/05: What Do Women Really Want?


9/03: The Gold Jewelry Buyer, Circa 2003


5/03: Jewelry Marketers: Focus on Women


9/01: What Happens When a Store's Gender Mix Shifts?


4/01: Lost: A Generation of Shoppers


3/01: Women Who Buy Jewelry for Themselves


7/00: Is 'Male Shopper' an Oxymoron?


4/00: Give Me More


8/99: New Woman


11/98: No Politics, Please


/: Private Sales Attract Women if You Lure them Properly

gay and lesbian


4/03: Didja Hear the One About the Hispanic, Gay & Jewish Customers?

Generation X


2/01: Rough Cuts (cartoon)


7/00: Understanding Generation X


1/00: Tech Talk


10/99: Generation Gap


8/99: Melting Pot


7/99: Don't Lose That Number


6/99: Catering to Gen X


12/98: The New Consumer


3/98: Rock of Ages, Pt. 2: The Matures and Gen X

Generation Y


2/05: Corporate Responsibility Counts, Especially to Gen Y


2/05: Create a Youth-Friendly Atmosphere


2/05: How to Get More Young Bridal Business


2/05: Meet Your Future Customers


2/05: New to You


2/05: Tying the Knot


2/05: Y Not?


1/05: It's 2005, Do You Know Who Your Customers Are?


10/04: Customers of Tomorrow: Gen Y


2/01: Rough Cuts (cartoon)


11/99: Teen Angles


9/99: Young Love


8/99: Melting Pot


7/99: Don't Lose That Number


12/98: The New Consumer

male


3/04: Selling Men's Jewelry


8/03: Guy Talk


3/01: Fear – the Great Guy Motivator


6/00: How to Get Guys to Buy Color


2/99: Frat Party

mature/senior


3/05: A Golden Opportunity


3/05: Diversified Diamonds


3/05: Special Treatment


3/05: Targeting Seniors Will Attract All Customers


3/05: Wooing Older Shoppers


4/01: Lost: A Generation of Shoppers


2/01: The Greatest Generation


12/98: The New Consumer


5/98: Rules for Reaching Older Customers

plus-size


11/03: How to Sell to the Plus-Size Market, Part 2


10/03: How to Sell to the Plus-Size Market

Displays

showcase and in-store


4/05: Cozy Up


4/05: The Jeweler as Art Gallery


3/05: Barney Jette Jewelry Design


2/05: Bigger Display = Better Sales


1/05: Touch Me


1/05: Visual Merchandising: Signs of Life


7/04: Image: The Best and Brightest


8/03: H. Stern Designs In-Store Displays


7/03: Tangible Difference


5/03: This Display Case Packs a Surprise


3/02: You've Got the Look


10/01: Getting Emotional


7/01: Image Boost


6/01: Display for Dummies


2/01: Big Pictures Pack a Punch


2/01: Fixture Fix


2/01: Mannequins With Good RésumRés


11/00: Promoting New Equipment Pays Off


10/00: Jewelers Under Glass


8/00: You Can Have Too Much Jewelry


7/00: Building Your Image


5/00: Make it Fun and They Will Come


2/00: Prop It Up


12/99: 'Floating' Cases


11/99: An M.O. on P.O.P.


10/99: Ins and Outs


8/99: Let It Snow


8/99: Now Playing


7/99: Spotlight on Store Image


6/99: Getting Graphic


6/99: The High Price of Showcase Space


6/99: The High Price of Showcase Space


4/99: Stop Here!


3/99: Please Touch


12/98: The Mean Reds


10/98: Sign Language


9/98: Display Case Update


8/98: Tips for Top-Notch Displays


3/98: Come Closer, My Pretty


3/98: Flashback: A Real Fish Story


3/98: The Seductive Power of Image

window


1/05: Visual Merchandising: Signs of Life


8/03: Lady in Red


3/02: You've Got the Look


11/01: Pleasing Plasma Screens


7/01: It's 10 p.m.: Do You Know Where Your Image Is?


4/00: A Merry Christmas


2/00: Prop It Up


11/99: Season's Greetings


11/99: Shooting Windows


6/99: Getting Graphic


2/99: Open Windows


12/98: The Mean Reds


7/98: Image Maker


6/98: Show-and-Tell Selling


4/98: If I Only Had a Brain...


3/98: A Jewelers' Christmas in London


3/98: Vivid Visuals


2/98: How much is that jeweler in the window?


2/98: Windows on the world


2/98: Windows win wows

Humor

11/03: Rough Cuts [cartoon series]

Merchandising

5/05: Marketing to the Mass Affluent, Part 2

4/05: The Jeweler as Art Gallery

9/04: Independent Retail: A Fading Art Form?

2/04: Beyond Branding

10/03: Hide & Seek

10/03: Spread Sunshine, Make Profits

10/02: Hidden Profit Centers Build Your Business

9/01: Recession? Fuhgedaboutit!

7/01: Breaking Out of a Successful Box

6/01: Display for Dummies

5/01: Watches with a Difference

4/01: Selling Service

10/00: Jewelry for Jewelry's Sake

10/00: OK, You've Made the Sale

7/00: Welcome to the Experience Economy

4/00: Attracting New Customers

11/99: Add Value with Add-Ons

11/99: Hidden Profit Centers: Filling in the Gaps

1/99: Marketing the Millennium

1/99: Remembrance of Things Past

12/98: Cupid's Conundrum

12/98: In Full Bloom

11/98: Luxe Amok

10/98: Market Research for Independents

10/98: What, Lion King Burgers Again?

6/98: Collection Marketing

6/98: Creating Collectors

Packaging

7/04: Image: The Best and Brightest

7/03: Tangible Difference

7/01: Image Boost

1/01: Boxing Day

9/00: Creating a Moment of Cyber-Delight

7/00: Building Your Image

7/99: Spotlight on Store Image

4/99: Small Things in Big Packages

1/99: Rin Tin Tin

12/98: Care Package

10/98: Purposeful Packaging

10/98: Wrapping Holiday Sales

3/98: The Seductive Power of Image

Pricing

4/99: Fight Discounters with Value and Service

4/99: Snob Appeal

Public relations

2/05: Corporate Responsibility Counts, Especially to Gen Y

12/03: Jewelers Endorse Cause-Marketing

7/03: How to Woo and Wow the Press

6/03: The Write Stuff

10/02: Encouraging Careers in the Jewelry Industry

4/02: Celebrating Kids and Community

4/02: Kids Say the Darndest Things

9/00: Avoid the Shakedown

6/00: Charitable Giving

2/00: Fun With a Purpose

12/99: Discount 'I Do'

8/99: For a Good Cause

8/99: Lending a Hand

5/99: Driving Home Design

4/99: History Repeats

2/99: Here Comes the Neighborhood

11/98: Promotion and Publicity in the 21st Century

4/98: Housing Gems

3/98: To Do Well, Do Good

Store design

architects and designers


11/00: Designers Help Museum Craft Image


9/98: Designing Woman


6/98: Escape the Design Doldrums


6/98: You Can Look It Up


5/98: Knowing His Place

color, lighting and ambience


5/05: In Focus


5/05: Lighting Up


2/05: Create a Youth-Friendly Atmosphere


1/05: Bailey Banks & Biddle: Appealing to Upscale Women


1/05: Bright Light Ideas


11/04: Into the Blue


7/04: A Brighter Idea


8/01: Color My Mood


11/00: Steuben's New Showroom Emphasizes Sparkle


4/00: Light Up


1/00: Color Guard


10/99: Have Some Sense


6/99: Color as Brand


5/99: Light of Day


4/99: Spread the Sparkle


2/99: Sheer Chandeliers


1/99: Lighting Up


12/98: The Mean Reds


10/98: Happy Blue Year


9/98: On the Beam


8/98: On-Track Lighting


8/98: Your Name in Lights


3/98: Buying Blues


2/98: Setting the tone

humor


8/04: Rough Cuts [cartoon series]

layout and flooring


8/04: A Store with Two Fronts


10/00: Have a Seat!


7/00: Building Your Image


6/00: Use Flooring to Invite & Direct Traffic


12/99: Roll Out the Carpet


12/99: Why They Buy


11/99: Don't Tread on Me


8/99: Flow of Traffic


3/99: Conserve Your Ch'i


9/98: Compelling Curves


9/98: Floor Shows


7/98: Rocks and Hard Places

music and sound


1/03: Rough Cuts [cartoon series]


12/01: Dot-Com to Not-Com


12/00: Music or Noise


9/99: The Gift of Music


7/99: Cut the Clatter


7/99: Surround Sound


6/98: Listen Up


4/98: The Sound of Money

overall


5/05: Expectations Exceeded


3/05: At Home with the Levinsons


2/05: Big Store, Personal Touches


12/04: Ancient Inspiration


6/03: This Old Store Gets a Redo


12/02: Small is Beautiful


9/02: Glass Eye-Opener Sells Time


2/01: The Store as Storybook


10/00: Second Store's New Attitude


9/00: Reinventing Service Merchandise


3/00: Private Property


2/00: Investigating Image, Part 2


1/00: Investigating Image, Part 1

renovations


9/04: A Clear Statement


7/04: Know the Angles


3/04: Cartier's Contemporary Makeover


8/02: Jewelers Add Extra Time


11/01: Cartier Reopens Flagship Store


4/01: Store Redesign Pays


9/00: A Tale of Two Jewelers


8/00: Remodeling a Mansion


9/99: Remodel Without Regrets


2/99: Here Comes the Neighborhood


11/98: Web Sites for Remodelers


10/98: Contractor Checklist


4/98: A New Stern Look


4/98: Seven Rules for Renovating

scent


5/00: The Path to Your Customer's Heart

structure and site


3/05: Barney Jette Jewelry Design


8/04: A Store with Two Fronts


6/03: This Old Store Gets a Redo


2/03: The Changing Face of the Jewelry Store


4/01: Leavin' On a Jet Plane?


11/00: Back to the Future... Downtown


11/00: Banking on New Space


8/00: Meet You in the Lobby


8/00: Urbane 'Burbs


6/00: New at the Mall: Convenience


6/00: What Makes a Mall Die?


10/99: Cross Crosses Over


9/99: Hard Hat Areas


7/99: Won't You Be My Neighbor?


6/99: Reaching Refined Palates


5/99: Barthman in Brooklyn


2/99: Here Comes the Neighborhood


10/98: Take It to the Bank


9/98: Diamonds are Trumps


4/98: Upstairs, Downstairs

theme designs


5/01: Visual Cues


9/99: Flower Power


7/99: Just Wanna Have Fun


7/99: Wall I'll Be!


3/99: Please Touch


8/98: Nature Calls


7/98: Themes and Variations


6/98: Escape the Design Doldrums

Theme retailing

4/01: Selling Service

5/00: Make it Fun and They Will Come

7/99: Sorry, We're Open

3/99: Please Touch

10/98: What, Lion King Burgers Again?

8/98: Nature Calls

7/98: Themes and Variations

6/98: Escape the Design Doldrums

6/98: That's Retail-tainment

Home    About Us    Contact Us