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| Advertising and promotion |
| billboard |
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| 10/03: | Whaddaya Know About Ads? |
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| 4/00: | Sales Spring from Holes in the Ground |
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| 9/98: | Driving Sales |
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| 5/98: | Have Ad, Will Travel |
| celebrities |
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| 2/05: | Be Careful What Your Wish For |
| costs and budgeting |
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| 10/98: | Ad It Up |
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| 3/98: | Ad Spot |
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| 3/98: | Cheap Stunts |
| direct marketing |
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| 3/05: | Special Treatment |
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| 2/04: | How to Get on Your Clients' Radar Screens |
|
| 3/02: | Bigger is Always Better |
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| 3/02: | People-Pleasing Postcards |
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| 10/00: | Canned Catalogs Get Dumped |
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| 10/00: | Freebie Remains a Powerful Lure |
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| 10/00: | Jewelry Retail: It's Showbiz, Folks! |
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| 8/00: | The Write Way |
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| 8/99: | Mailbox Art |
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| 6/99: | Sweet Surprise |
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| 5/99: | Power Words |
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| 3/99: | Land Locked |
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| 1/99: | "Booking" Future Profits |
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| 1/99: | Power of the Press |
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| 11/98: | Intriguing Plots |
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| 9/98: | Stamp of Approval |
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| 8/98: | Letter Perfect |
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| 7/98: | The Art of Taste |
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| 6/98: | Ringing Up Sales |
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| 5/98: | Let's Go to the Videotape |
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| 5/98: | The Myth of Relationship Marketing |
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| 4/98: | Going Postal |
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| 4/98: | What, No Restaurant Ratings? |
| in-store |
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| 8/01: | Skin-Deep Marketing |
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| 7/01: | Eventful Years |
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| 8/00: | Tips for Trunks |
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| 6/00: | Auto Dealers Woo Customers Anew |
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| 4/00: | Born in a Trunk |
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| 3/00: | Gentlemen Prefer Pearls |
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| 1/00: | Dicker & Dicker Bids on Growth |
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| 10/99: | Dream Contest |
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| 4/99: | History Repeats |
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| 3/99: | Anatomy of a Collectors Club |
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| 12/98: | Bragging Rights |
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| 12/98: | Court Customers with Clay |
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| 3/98: | Hold A Minute (or Preferably Two) |
| internet and e-mail |
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| 5/05: | The Personal Touch |
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| 8/04: | Online and In-Store Ð Let Each Do Its Magic |
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| 5/03: | Jewelry Marketers: Focus on Women |
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| 3/99: | Spam I Am |
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| 7/98: | Smooth Surfing |
|
| 4/98: | Ad Engineering |
| logos and business cards |
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| 11/98: | How to Play the Card Game |
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| 10/98: | In Praise of Mr. Peanut |
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| 10/98: | In the Cards |
| non-traditional |
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| 10/00: | Sacre Bleu! Ads on Cafe Tables? |
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| 6/00: | Consumers Tune Out Ad Blitzes |
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| 1/00: | Night on the Town |
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| 12/99: | Discount 'I Do' |
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| 6/99: | Laugh With Us |
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| 6/99: | Sweet Surprise |
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| 1/99: | Funny Business |
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| 1/99: | Mind Games |
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| 9/98: | Pass-Along Ads |
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| 7/98: | 101 Uses for a Paper Clip |
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| 7/98: | Captive Audience |
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| 7/98: | You Oughta Be in Pictures |
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| 4/98: | Candy is Dandy |
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| 3/98: | Hold A Minute (or Preferably Two) |
| partnerships |
|
| 4/04: | Driving Traffic |
|
| 12/03: | Reeds Jewelers Bets on Elvis |
|
| 11/03: | Valentine's Promotion Merges Food With Love |
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| 3/03: | These Catalogs Bear Gifts |
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| 1/03: | Jewelers' Ads: Break Out of the Box |
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| 1/01: | Never Let Jewelers Handle Publicity |
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| 9/99: | Helping Hand |
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| 8/99: | Criss-Cross |
| print media |
|
| 1/04: | The Power of Three |
|
| 4/03: | Rough Cuts [cartoon series] |
|
| 1/03: | Top Five Things Every Jeweler Should Know |
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| 1/02: | Jewelry and Watch Ad Trends in 2001 |
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| 7/01: | Breaking Out of a Successful Box |
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| 3/01: | The Best Jewelry & Watch Ads 2000 |
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| 3/01: | The Worst Ads of 2000 |
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| 12/00: | Hardly Working |
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| 12/00: | Stacking Ads for an Image Boost |
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| 10/00: | Canned Catalogs Get Dumped |
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| 10/00: | Heavy Traffic on the Yellow Brick Road |
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| 5/00: | Learn the Language of Photography |
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| 3/00: | Big Yellow |
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| 3/00: | House of Style |
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| 1/00: | Self-Help Ads |
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| 7/99: | Pearls and Paperbacks |
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| 7/99: | Say What? |
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| 6/99: | Fingers Made for Walking |
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| 5/99: | Sea Saw |
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| 4/99: | Creative Kudos |
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| 4/99: | Everyday Promos |
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| 2/99: | Font of Inspiration |
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| 2/99: | Postcards On the Edge |
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| 1/99: | Off With Her Head |
|
| 1/99: | Power of the Press |
|
| 11/98: | Intriguing Plots |
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| 10/98: | Saving Face |
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| 9/98: | Luxe Looks for Less |
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| 9/98: | Mass Meets Class |
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| 9/98: | Pass-Along Ads |
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| 3/98: | Wrangling Over Mangling |
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| 2/98: | Dose of Reality |
| public speaking |
|
| 5/00: | Don't be a Wallflower |
| radio |
|
| 1/04: | The Power of Three |
|
| 10/03: | Whaddaya Know About Ads? |
|
| 5/99: | Ham Radio |
| store openings |
|
| 8/01: | When Nobody Knows Your Name |
| television |
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| 1/04: | The Power of Three |
|
| 10/03: | Whaddaya Know About Ads? |
|
| 5/03: | Jewelry Marketers: Focus on Women |
|
| 11/99: | Tune In |
|
| 9/99: | Tube Talk |
| trade shows |
|
| 3/01: | Election Fiasco Drives Traffic |
|
| Branding |
| demand for knowledge of |
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| 5/98: | Help Wanted: Brand Experts Only Need Apply |
| of products |
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| 3/03: | Branding Works |
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| 10/99: | Brand View |
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| 5/99: | She Comes in Colors |
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| 1/99: | Trademarking the Millennium |
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| 11/98: | Gold Gimmicks |
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| 7/98: | Is Brand the Plan? |
| of store name and image |
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| 3/03: | Branding Works |
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| 11/02: | Mirror, Mirror |
|
| 3/01: | Pursuing Personality |
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| 1/01: | Jeweler Needed an Image, but 'Hip' Wasn't It |
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| 12/00: | Fearless Leader |
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| 7/00: | What's Your Name, Anyway? |
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| 2/00: | Branding: Leave an Impression |
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| 11/99: | The Tastemakers |
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| 10/99: | Pampering the Mind |
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| 9/99: | Branding Defined |
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| 9/99: | The Gift of Music |
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| 8/99: | By Any Other Name |
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| 7/99: | Just Wanna Have Fun |
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| 7/99: | Surround Sound |
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| 6/99: | Color as Brand |
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| 5/99: | Driving Home Design |
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| 5/99: | The Brand Stands Alone |
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| 8/98: | Speak Briefly, Carry a Big Stick |
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| 7/98: | Retailers Don't Have to Be Sheep |
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| 6/98: | Listen Up |
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| 6/98: | That's Retail-tainment |
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| 4/98: | In Marks & Spencer We Trust |
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| 3/98: | Coffee, Tea and Me |
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| 2/98: | Build a Brand Name |
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| 2/98: | Reinventing L.L. Bean: Lessons for Jewelers |
|
| Customer groups |
| affluent |
|
| 4/05: | The Affluence Boom |
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| 11/04: | Selling to the Middle Again |
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| 6/04: | Luxurious Investments |
|
| 6/04: | Unique Jewelry Is the True Luxury |
|
| 11/03: | Luxury Consumers Embrace Responsible Buying |
|
| 6/03: | Luxury for 2003 |
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| 9/02: | Rough Cuts [cartoon series] |
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| 6/02: | The Golden Hook |
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| 3/01: | Indulgence |
|
| 1/01: | Rich Kids Who Refuse to Let Themselves Be Spoiled |
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| 2/00: | The New Radicals |
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| 1/00: | Night on the Town |
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| 8/99: | Reaching the Rich |
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| 4/99: | Snob Appeal |
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| 11/98: | Luxe Amok |
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| 10/98: | True Luxury |
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| 9/98: | Driving Sales |
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| 8/98: | Hey, Big Spender |
|
| 6/98: | Class Meets Mass |
|
| 5/98: | Market to a Millionaire |
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| 4/98: | Luxury Alert: The Competition |
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| 4/98: | The Affluent Gourmet |
|
| 3/98: | Serving Them Right |
| Baby Boomer |
|
| 5/05: | Blooming Boomers |
|
| 5/05: | Embracing Core Values |
|
| 5/05: | Free Time |
|
| 5/05: | Reassessing a Generation's Reputation |
|
| 5/05: | The Personal Touch |
|
| 1/05: | It's 2005, Do You Know Who Your Customers Are? |
|
| 6/99: | Redefining Old |
|
| 12/98: | The New Consumer |
|
| 2/98: | Rock of Ages, Pt. 1: The Boomers |
| children |
|
| 6/01: | JA Offers Outreach Program |
| computer-savvy |
|
| 9/01: | Portrait of a Web User |
|
| 3/00: | Surfing for Diamonds On-Line |
| ethnicnally diverse |
|
| 4/05: | A Rainbow of Ideas |
|
| 4/05: | About Face |
|
| 4/05: | Minority Report |
|
| 4/05: | The Hispanic Jewelry Market |
|
| 4/05: | The Majority Minority |
|
| 4/05: | The Rainbow Oscars |
|
| 4/03: | Didja Hear the One About the Hispanic, Gay & Jewish Customers? |
|
| 1/99: | Culture Club |
| female |
|
| 1/05: | Bailey Banks & Biddle: Appealing to Upscale Women |
|
| 1/05: | For Women, Birthdays Count |
|
| 1/05: | Full of Sound & Fury |
|
| 1/05: | It's 2005, Do You Know Who Your Customers Are? |
|
| 1/05: | Ladies' Choice |
|
| 1/05: | Selling Artistic Designer Jewelry to Women |
|
| 1/05: | Sending Thank You's |
|
| 1/05: | She's Not All Bling |
|
| 1/05: | Take into Account the Female Factor |
|
| 1/05: | What Do Women Really Want? |
|
| 9/03: | The Gold Jewelry Buyer, Circa 2003 |
|
| 5/03: | Jewelry Marketers: Focus on Women |
|
| 9/01: | What Happens When a Store's Gender Mix Shifts? |
|
| 4/01: | Lost: A Generation of Shoppers |
|
| 3/01: | Women Who Buy Jewelry for Themselves |
|
| 7/00: | Is 'Male Shopper' an Oxymoron? |
|
| 4/00: | Give Me More |
|
| 8/99: | New Woman |
|
| 11/98: | No Politics, Please |
|
| /: | Private Sales Attract Women Ð if You Lure them Properly |
| gay and lesbian |
|
| 4/03: | Didja Hear the One About the Hispanic, Gay & Jewish Customers? |
| Generation X |
|
| 2/01: | Rough Cuts (cartoon) |
|
| 7/00: | Understanding Generation X |
|
| 1/00: | Tech Talk |
|
| 10/99: | Generation Gap |
|
| 8/99: | Melting Pot |
|
| 7/99: | Don't Lose That Number |
|
| 6/99: | Catering to Gen X |
|
| 12/98: | The New Consumer |
|
| 3/98: | Rock of Ages, Pt. 2: The Matures and Gen X |
| Generation Y |
|
| 2/05: | Corporate Responsibility Counts, Especially to Gen Y |
|
| 2/05: | Create a Youth-Friendly Atmosphere |
|
| 2/05: | How to Get More Young Bridal Business |
|
| 2/05: | Meet Your Future Customers |
|
| 2/05: | New to You |
|
| 2/05: | Tying the Knot |
|
| 2/05: | Y Not? |
|
| 1/05: | It's 2005, Do You Know Who Your Customers Are? |
|
| 10/04: | Customers of Tomorrow: Gen Y |
|
| 2/01: | Rough Cuts (cartoon) |
|
| 11/99: | Teen Angles |
|
| 9/99: | Young Love |
|
| 8/99: | Melting Pot |
|
| 7/99: | Don't Lose That Number |
|
| 12/98: | The New Consumer |
| male |
|
| 3/04: | Selling Men's Jewelry |
|
| 8/03: | Guy Talk |
|
| 3/01: | Fear – the Great Guy Motivator |
|
| 6/00: | How to Get Guys to Buy Color |
|
| 2/99: | Frat Party |
| mature/senior |
|
| 3/05: | A Golden Opportunity |
|
| 3/05: | Diversified Diamonds |
|
| 3/05: | Special Treatment |
|
| 3/05: | Targeting Seniors Will Attract All Customers |
|
| 3/05: | Wooing Older Shoppers |
|
| 4/01: | Lost: A Generation of Shoppers |
|
| 2/01: | The Greatest Generation |
|
| 12/98: | The New Consumer |
|
| 5/98: | Rules for Reaching Older Customers |
| plus-size |
|
| 11/03: | How to Sell to the Plus-Size Market, Part 2 |
|
| 10/03: | How to Sell to the Plus-Size Market |
|
| Displays |
| showcase and in-store |
|
| 4/05: | Cozy Up |
|
| 4/05: | The Jeweler as Art Gallery |
|
| 3/05: | Barney Jette Jewelry Design |
|
| 2/05: | Bigger Display = Better Sales |
|
| 1/05: | Touch Me |
|
| 1/05: | Visual Merchandising: Signs of Life |
|
| 7/04: | Image: The Best and Brightest |
|
| 8/03: | H. Stern Designs In-Store Displays |
|
| 7/03: | Tangible Difference |
|
| 5/03: | This Display Case Packs a Surprise |
|
| 3/02: | You've Got the Look |
|
| 10/01: | Getting Emotional |
|
| 7/01: | Image Boost |
|
| 6/01: | Display for Dummies |
|
| 2/01: | Big Pictures Pack a Punch |
|
| 2/01: | Fixture Fix |
|
| 2/01: | Mannequins With Good RésumRés |
|
| 11/00: | Promoting New Equipment Pays Off |
|
| 10/00: | Jewelers Under Glass |
|
| 8/00: | You Can Have Too Much Jewelry |
|
| 7/00: | Building Your Image |
|
| 5/00: | Make it Fun and They Will Come |
|
| 2/00: | Prop It Up |
|
| 12/99: | 'Floating' Cases |
|
| 11/99: | An M.O. on P.O.P. |
|
| 10/99: | Ins and Outs |
|
| 8/99: | Let It Snow |
|
| 8/99: | Now Playing |
|
| 7/99: | Spotlight on Store Image |
|
| 6/99: | Getting Graphic |
|
| 6/99: | The High Price of Showcase Space |
|
| 6/99: | The High Price of Showcase Space |
|
| 4/99: | Stop Here! |
|
| 3/99: | Please Touch |
|
| 12/98: | |