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Professional Jeweler Archives
Magazine Archives

Professional Jeweler Index:

Your Retail Image (2004-2005 only)

Just click on a category below to jump to that section of the index. Then click on an article title to read the full text!

Advertising and promotion
Customer groups
Displays
Merchandising
Packaging
Public relations
Store design


Advertising and promotion

celebrities


2/05: Be Careful What Your Wish For

direct marketing


3/05: Special Treatment


2/04: How to Get on Your Clients' Radar Screens

internet and e-mail


5/05: The Personal Touch


8/04: Online and In-Store Let Each Do Its Magic

partnerships


4/04: Driving Traffic

print media


1/04: The Power of Three

radio


1/04: The Power of Three

television


1/04: The Power of Three

Customer groups

affluent


4/05: The Affluence Boom


11/04: Selling to the Middle Again


6/04: Luxurious Investments


6/04: Unique Jewelry Is the True Luxury

Baby Boomer


5/05: Blooming Boomers


5/05: Embracing Core Values


5/05: Free Time


5/05: Reassessing a Generation's Reputation


5/05: The Personal Touch


1/05: It's 2005, Do You Know Who Your Customers Are?

ethnicnally diverse


4/05: A Rainbow of Ideas


4/05: About Face


4/05: Minority Report


4/05: The Hispanic Jewelry Market


4/05: The Majority Minority


4/05: The Rainbow Oscars

female


1/05: Bailey Banks & Biddle: Appealing to Upscale Women


1/05: For Women, Birthdays Count


1/05: Full of Sound & Fury


1/05: It's 2005, Do You Know Who Your Customers Are?


1/05: Ladies' Choice


1/05: Selling Artistic Designer Jewelry to Women


1/05: Sending Thank You's


1/05: She's Not All Bling


1/05: Take into Account the Female Factor


1/05: What Do Women Really Want?

Generation Y


2/05: Corporate Responsibility Counts, Especially to Gen Y


2/05: Create a Youth-Friendly Atmosphere


2/05: How to Get More Young Bridal Business


2/05: Meet Your Future Customers


2/05: New to You


2/05: Tying the Knot


2/05: Y Not?


1/05: It's 2005, Do You Know Who Your Customers Are?


10/04: Customers of Tomorrow: Gen Y

male


3/04: Selling Men's Jewelry

mature/senior


3/05: A Golden Opportunity


3/05: Diversified Diamonds


3/05: Special Treatment


3/05: Targeting Seniors Will Attract All Customers


3/05: Wooing Older Shoppers

Displays

showcase and in-store


4/05: Cozy Up


4/05: The Jeweler as Art Gallery


3/05: Barney Jette Jewelry Design


2/05: Bigger Display = Better Sales


1/05: Touch Me


1/05: Visual Merchandising: Signs of Life


7/04: Image: The Best and Brightest

window


1/05: Visual Merchandising: Signs of Life

Merchandising

5/05: Marketing to the Mass Affluent, Part 2

4/05: The Jeweler as Art Gallery

9/04: Independent Retail: A Fading Art Form?

2/04: Beyond Branding

Packaging

7/04: Image: The Best and Brightest

Public relations

2/05: Corporate Responsibility Counts, Especially to Gen Y

Store design

color, lighting and ambience


5/05: In Focus


5/05: Lighting Up


2/05: Create a Youth-Friendly Atmosphere


1/05: Bailey Banks & Biddle: Appealing to Upscale Women


1/05: Bright Light Ideas


11/04: Into the Blue


7/04: A Brighter Idea

humor


8/04: Rough Cuts [cartoon series]

layout and flooring


8/04: A Store with Two Fronts

overall


5/05: Expectations Exceeded


3/05: At Home with the Levinsons


2/05: Big Store, Personal Touches


12/04: Ancient Inspiration

renovations


9/04: A Clear Statement


7/04: Know the Angles


3/04: Cartier's Contemporary Makeover

structure and site


3/05: Barney Jette Jewelry Design


8/04: A Store with Two Fronts

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