Briolette-cut diamonds have been spotted at trade shows and featured in several hot designer lines, and now Elle has noted the trend and focused on it in its October "Jewels" feature. Styles by the usual suspects – Verdura, Fred Leighton, Barry Kronen Designs, London Jewelers and Aaron Basha – fill the page. Aaron Basha also is advertising its briolette necklace in fall publications. All the media attention may cause consumer interest in this unusual cut to grow.

- by Peggy Jo Donahue