Paris nouvelle vague, Cartier's new collection, caught the attention of Elle in its August issue. "It's different from anything we've done before," Simon Critchell, company president and CEO, tells the magazine. For its part, Elle lauds the collection's youthful exuberance and appeal, citing the unpolished rough-cut diamonds used in rings and set on chokers, the modern-looking bib necklaces and the rings that take inspiration from Cartier's iconic rolling ring design.

- by Liz Smutko