March 16, 1998
Platinum Guild International
Of the several sites Platinum Guild International has on the Internet, the one hosted by Gemkey (www.gemkey.com) is probably the most useful to retail jewelers.
The marketing association has essentially placed its Platinum Merchandising and Retail Marketing Workbook on-line for quick and easy reference. The workbook has clickable chapters with detailed information on sales, advertising, training, in-store events and technical information, plus PGI-USA's advertising and retailer support programs. The site is well organized and easy to navigate.
Technically speaking: The site is Java-heavy, so beware if you have an older browser.
Platinum Guild International also has Web sites at www.national-jeweler.com/pgi, www.researchmag.com/platinum/platinum.htm and www.platinumguild.org.
- by Stacey King