April 5, 1999
There are plenty of e-commerce Web sites aimed at consumers who want to shop in their bath robes many of them even advertise themselves as "wholesalers," yet still eagerly sell to the public. Conversely, Art Import, a wholesaler of 14k gold jewelry, brings the ease of Internet shopping to jewelry retailers with a password-protected site and easy-to-use e-commerce technology.
Jewelers have to register for a password by submitting their trade credentials, including organizations of which they are members. It takes a day or so for the company to check out qualifications and send the password back by e-mail. Once the password arrives, users can access the company's on-line catalog, which Art Import says includes more than 2,000 items.
When finished, you proceed to the "Checkout Stand" to access a secure on-line order form. Art Import offers percentage discounts to customers who shop on their Web site.
- by Stacey King