Site Review | Professional Jeweler


December 20, 1999
Santa.com Santa.com

Even ol' St. Nick is getting into on-line jewelry sales this season. Among its many services, Santa.com includes a slate of gift shops with jewelry selections from vendor FirstJewelry.com, as well as electronics, pet gifts, books, music and more.

The site's emphasis, though, is on helping users get ready for the holidays. Once you register, you can personalize a to-do list, complete an address book for e-cards (or boring paper ones) and fill out a wish list registry you can e-mail to your family and friends.

Each site section offers articles and links to vendors for all your mandatory holiday activities. In "Decorate & Wrap," learn how to wrap artistic-looking presents, make holiday luminaries and candle holders, and decorate your house in the "latest styles." "Holiday Cards" lets you send e-greetings, print cards from the page to a color printer or buy paper cards. Download Christmas carol lyrics, holiday screensavers and ideas for crafts in "Holiday Activities," or link to holiday Webcams pointing at Rockefeller Center in New York City and other places around the world. Find recipes, menus and party planning tips, plus cookware shops and food-related gifts, in "Cook & Entertain." The site also sends weekly newsletters helping members schedule their time as the big day draws near.

There's a "Kids' Zone" where youngsters can adopt reindeer, build snowmen, play games, read traditional holiday stories and join the "Elf Club" (a seasonal way of saying "registration"). Of course, no self-respecting Santa Web site would be complete without a chance to write to Santa Claus himself – children of all ages can e-mail him and receive an automated e-mail in response from Santa and Mrs. Claus.

Santa.com held an "interactive holiday parade" early in December. As with several of the features on the site, you'll need Quicktime 4.0 to watch the parade.

- by Stacey King

www.santa.com