Site Review | Professional Jeweler

July 14, 2000

Resources and information for small businesses seem abundant on the Web, but many sites turn out to be useless., on the other hand, is a comprehensive site filled with news, advice, products and services, discussion boards and research tools. Any small business, new or old, can find something useful there.

The advice section of Inc is filled with articles to help you start or grow a business. There are over 16 categories of advice for growing your business including customer service, e-commerce, ethics, sales, law and taxation and information technology. In the e-commerce category, the three featured headlines are "Search Engine Don'ts," "Fulfillment Houses: How to Choose One" and "Monitor Your Web Site's Performance."

Beyond general business news and advice, Inc has an industry news section. You can choose from business and professional service, manufacturing, retail/e-tail and technology services. Each industry view section provides related industry news, articles, research, tools and searchable databases.

While Inc doesn't feature articles specific to the jewelry business, they do have relevant information about running a small business that applies to every industry. The feature story on July 11 was "From Bricks to Clicks: How should a brick-and-mortar business approach online marketing," which could help any jeweler who has a real and a virtual store.

The print version of Inc has a reputation for quality, and the online component only adds to that. The site is extensive and easy to navigate, and the articles are readable and relevant.

- by Julia M. Duncan