Site Review | Professional Jeweler

October 10, 2000
Michael Anthony Jewelers

From the first look, users can see Michael Anthony Jewelers' Web site is simple, elegant and classy. It opens up with a Flash animation that shows images of the company's jewelry and tells users to "experience the perfection of gold." The introduction, which can be skipped, quickly leads into Michael Anthony's simple home page. Five images lead users into the sections of the site: "fine jewelry," "watches," "style," "our company" and "gateway."

The fine jewelry and watch sections start with an introduction about the products Michael Anthony offers. The layouts are similar with an image of a woman wearing a Michael Anthony piece on the left, the description in the middle and a rotating image of Michael Anthony designs on the right. In both sections, users can click on the "product showcase" link to see more Michael Anthony designs. The link pops up a small window where users can click through images of fine jewelry and watches. The watch section also has a link called "craftsmanship," which pops up another small window and allows users to click through images of the watch design process from drawing to finished piece.

The style section spotlights four jewelry designs, and by clicking on one of the images, users can see a larger picture of the jewelry, an image of a model wearing the piece and a short description. The company section contains a short history of the company, recent company news, investor information, employment opportunities, information about the gift registry and a contact page. The gateway section is password-protected for clients of Michael Anthony.

Overall, the site has a clean, simple design and an elegant look and feel. The navigation is simple, and the pages load quickly despite the amount of graphics. Consumers may be confused if they stumble across the site since there is no information about where to purchase Michael Anthony jewelry. In addition, the Flash animation and site navigation may not work on older computers or without the proper browser plug-ins.

- by Julia M. Duncan