Site Review | Professional Jeweler

October 31, 2000 combines clean site design, new Internet technology, high-quality images and a wide selection of watches to make a great online watch store. When entering the store, customers can choose to browse new watches, pre-owned watches, watch straps, collectibles or watch accessories. Despite the large selection, customers won't get lost in the site while browsing; a new navigation bar appears on the right showing customers where they came from and where they can go as they are browsing. Customers can also navigate the site by selecting a keyword from the drop-down menu or choosing to use the advanced search.

Shopping for a watch on this site couldn't be simpler. Watches are organized by brand and then style. They are listed with small images for each, and when users click on a specific watch, they get a larger image of the watch and a detailed description including all measurements, colors, materials, features and even the estimated shipping time. All images are high-quality and show small details. For some watches, there is the option to see a 360-degree view of the watch, giving customers a more realistic picture of the watch. With the QuickTime browser plug-in, customers can click on the watch image and drag the mouse left or right to rotate the watch.

Besides its large selection, the Watch Network also offers repair service, and future plans include adding an appraisal service and cleaning kits. Information isn't hard to find on this site either. From any page in the site, customers can access information about warranties, gift certificates and the company itself. There's a comprehensive frequently asked questions page, and customers can also easily track their orders. As for customer service, customers can call or e-mail

- by Julia M. Duncan