Site Review | Professional Jeweler

November 21, 2000

Shoppers looking for a good sale on quality jewelry and watches would be pleased by the offerings at The e-store features a Christmas sale, a fall sale and wedding specials, with pages and pages of sale merchandise.

Shopping at is simple and intuitive. Customers enter the store through one of the shopping categories – watches, clocks, pocket watches, diamonds, jewelry and pens. Once they are inside a section, they can browse by brand, style, size or price, or they can search by model number or description. Items are shown 10 per page, with small images and short descriptions for each. Click on an item for a larger image, longer description, retail price and price. is well-prepared for holiday shoppers. If shoppers enter the store through the main page, they are greeted with a pop-up window informing them all holiday purchases can be returned through Jan. 15. Any other questions about shipping, privacy, warranties, returns and security are answered in the help section. even gives customers estimated shipping time based on where the package is being shipped too, and shipping is free for all purchases over $100. Customers also can check the status of their order from anywhere in the site.

Though the diamond inventory is not online yet, still has an extensive selection of merchandise, especially watches. Customers should be able to find what they want and check out quickly and without much hassle.

- by Julia M. Duncan