Site Review | Professional Jeweler

July 26, 2001

Good online jewelry stores are simple to use and easy to learn from and provide all the information shoppers need. They also have nice site design as well as efficient search technology and make customers feel good about purchasing there. It's not easy to make a good online jewelry store, but, which specializes in high-end modern and estate jewelry, does it. It presents its inventory in an easy-to-navigate format, provides quality buyer education information and allows shoppers to do detailed searches to find exactly what they want whenever they want it. shoppers can browse the online store by category or by occasion. When shopping by category, shoppers can choose from rings & settings, loose diamonds, bracelets, earrings, necklaces & pendants, watches, gifts & accessories, pins & brooches or miscellaneous. Shoppers who browse by occasion can select engagement, wedding or anniversary gifts. Once they select the category or occasion, they choose a sub-category to browse. Items are shown nine per page with small images, short descriptions and prices for each. Clicking on a product brings shoppers to a page with three images of the item that can be enlarged, a more detailed description, the Rosdebor price, the typical retail price and the estimated time until the product can be shipped. As a bonus for recommending the store, shoppers can "e-mail a product to a friend" and receive a 5% commission on the sale if the person purchases the product.

Searching for a product on is simple and efficient. The advanced search allows shoppers to select the category and sub-category, the gemstones and metals and the price range.

Inexperienced jewelry shoppers will feel comfortable at because it offers an extensive buyer education section. The site offers basic information on emeralds, rubies, sapphires and pearls. Even more information is available about diamonds, platinum and gold. Even nervous online shoppers will relax at after reading all the customer-service information on the site. There's information on contacting Rosdebor, the privacy policy, layaway plans, secure order processing, low shipping fees and its standards & expectations. There even a satisfaction guarantee with 30-days for refunds or exchanges and a free gift with some purchases.

- by Julia M. Duncan