July 26, 2001
Good online jewelry stores are simple to use and easy to learn from and provide all the information shoppers need. They also have nice site design as well as efficient search technology and make customers feel good about purchasing there. It's not easy to make a good online jewelry store, but Rosdebor.com, which specializes in high-end modern and estate jewelry, does it. It presents its inventory in an easy-to-navigate format, provides quality buyer education information and allows shoppers to do detailed searches to find exactly what they want whenever they want it.
Rosdebor.com shoppers can browse the online store by category or by occasion. When shopping by category, shoppers can choose from rings & settings, loose diamonds, bracelets, earrings, necklaces & pendants, watches, gifts & accessories, pins & brooches or miscellaneous. Shoppers who browse by occasion can select engagement, wedding or anniversary gifts. Once they select the category or occasion, they choose a sub-category to browse. Items are shown nine per page with small images, short descriptions and prices for each. Clicking on a product brings shoppers to a page with three images of the item that can be enlarged, a more detailed description, the Rosdebor price, the typical retail price and the estimated time until the product can be shipped. As a bonus for recommending the store, shoppers can "e-mail a product to a friend" and receive a 5% commission on the sale if the person purchases the product.
Searching for a product on Rosdebor.com is simple and efficient. The advanced search allows shoppers to select the category and sub-category, the gemstones and metals and the price range.
- by Julia M. Duncan