Site Review | Professional Jeweler

August 1, 2001 has a little bit of everything and just enough extra features to keep shoppers coming back for more. The site is well designed and easy to navigate, but it's nothing spectacular. There's 3D shopping if shoppers want to take the time to download the Web browser plug-in and personalization for registered users including an address book and reminder calendar – the same things most luxury shopping sites offer.

The site is set up with five main shopping sections – women, men, gourmet, beauty and shop by brand – as well as a travel section for planning getaways and a magazine section with fashion-related content. Each of the five main sections has multiple subcategories for more focused browsing. The Women section, for example, has subcategories ranging from apparel and shoes to jewelry and watches to leather goods and handbags, and each of the subcategories is divided up by designer. Shoppers browsing the site will see ten items per page with a small image, brand name, short description and price for each. The individual product pages are surprisingly lacking in features and content. Each page only has a larger image and a longer description of the product. There are no close-ups, rotating images or even multiple angle images, as other luxury sites offer. The site does have a good selection of jewelry and watches from designers such as Bulgari, Christian Dior, Ebel, Louis Vuitton, M & J Savitt and Tag Heuer.

Customers shopping for gifts at can take advantage of the site's gift finder. They can select the recipient, occasion, price range, department and brand and can enter keywords. There's also a corporate gifts page with a wide selection of products and a savvy shopping section with lower-priced items. does offer some fashion articles to keep shoppers entertained, informed and hopefully keep them coming back for more. Some of the content includes the models of the month, trends, interview and fashion file. The site also has quite a bit of customer service content. There are pages for frequently asked questions, shipping options, about, using the web site, ordering information, guarantees and contact information. It's easy to submit feedback to the site too.

Despite the good design and content, the site lacks the sparkle many other luxury sites have. That may not be a bad thing, however, since the site does function properly and has a good selection of designer brands. Inexperienced shoppers will feel more comfortable here than at higher-tech sites, but Web-savvy shoppers may expect more. doesn't ship products outside the U.S., which could be a downfall too.

- by Julia M. Duncan