Site Review | Professional Jeweler

August 22, 2001

It isn't often that you hear of an online store coming to the rescue of another store's shoppers. But that's just what did when, an online gift certificate Web site, suspended operations and left its customers with worthless Flooz Dollars. gave customers gift certificates to use instead of their Flooz Dollars. is a nice site that sells handcrafted art jewelry. Shoppers can shop by style – bracelets, earrings, necklaces, pendants, pins & brooches and rings – shop by price or shop by artist. When browsing, shoppers see six items per page with a small image, short description and price for each. Browsing can get out of hand sometimes – the rings section has 13 pages of items to browse. It's possible to search for items, but the search results do not include images of the products. However, the results do include search tips in case shoppers aren't finding what they want.

The individual product pages at have some unique features too. Besides the helpful close-up product images, the pages include the option to "ask Corrine (the co-owner of a question about the jewelry" and some pages have links to related products. shoppers are encouraged to "shop with confidence" because all items are protected with a full refund guarantee. The site also has a comprehensive help section with information about the company, how to shop, order status, security, privacy, shipping and returns. Plus there's a toll-free customer service number listed at the top of every page. The online store is quite customer-friendly, and its good deed for former Flooz customers is sure to get it more customers and name-recognition.

- by Julia M. Duncan