Site Review | Professional Jeweler


September 26, 2001
VERRAGIO.com

VERRAGIO.com is an informative site for people shopping for engagement and wedding rings. Though no jewelry is sold on the site, it's overflowing with images and details about VERRAGIO's platinum and diamond rings.

Viewing VERRAGIO's jewelry collection is refreshingly effortless. In the VERRAGIO Men section and the Showroom, small images of rings run across the bottom of the browser window, with small arrows at each end of the row for easy navigation. Visitors simply click on any small image to see a larger image and accompanying details that appear in the middle of the browser window. Most jewelry in the Showroom can be zoomed in on as well. The small images at the bottom of the window and the navigation at the top never go away or reload, making browsing quick. Visitors in a hurry will be able to find or see what they want in less than 10 minutes.

Once visitors are in love with VERRAGIO's jewelry, they can visit the Retailers section to find a store near them that carries VERRAGIO's line. The section explains the VERRAGIO platinum collection is sold only by authorized retailers, and they are not permitted to sell it online. VERRAGIO believes its jewelry can't be represented by an image on a screen – it needs to be touched and held to be truly appreciated. So potential buyers can select a state to find the names, addresses and phone numbers of local authorized retailers.

VERRAGIO.com is well-designed and easy to navigate. Visitors will need the latest Flash plug-in to view the site, but the features make it worth taking the time to download the plug-in. The site is also filled with smart marketing text, constantly reminding visitors why VERRAGIO jewelry is meaningful and beautiful. Visitors can see VERRAGIO's latest consumer press advertisements, request a brochure and find out how to order a custom ring. Plus there's a guest book where they can leave comments.

- by Julia M. Duncan

www.verragio.com