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SHARE OF MARKET 1992
(Source: U.S. Department of Commerce, 1992 & 1987 Census of the Retail Trade)

Type of Business 

Sales (millions) 1992

Share of Market (S.O.M.)1992


Jewelry Stores

12,838,323

49.60%

General Merchandise

7,638,910

29.5

  Department Stores

5,093,587

19.7

    Conventional

2,006,506

7.8

    Discount/mass merch.

1,859,626

7.2

    National Chain

1,227,455

4.7

  Variety Stores

186,243

0.7

  Misc. Gen. Merchandise Stores

2,359,080

9.1

    *Warehouse clubs

558,361

2.2

    *Catalog showrooms

1,429,999

5.5

    Other misc. gen. merch.

370,270

1.4

Apparel and Accessory Stores

166,101

6.4

Non-store Retailers

1,865,822

7.2

  Catalog and mail order

1,588,890

6.1

  Direct selling est.

276,832

1.1

Drug and Proprietary Stores

284,891

1.1

**Used Merchandise Stores

764,072

3

All Other Stores

798,644

3.2


TOTAL

$24,356,763

100.00%



SHARE OF MARKET COMPARISON FROM 1992 TO 1987
Type of Business              Sales (millions)
Share of Market
(S.O.M.)
    1992   1987 1992   1987  

Jewelry Stores   12, 838,323   $10,965,473 49.60%   53.00%  
General Merchandise   7,638,910   6,903,136 29.5   33.4  
Department Stores   5,093,587   4,089,145 19.7   19.8  
Conventional   2,006,506   1,756,563 7.8   8.5  
Discount/mass merchandising   1,859,626   1,256,486 7.2   6.1  
National Chain   1,227,455   1,076,096 4.7   5.2  
Variety Stores   186,243   125,613 0.7   0.6  
Misc. Gen. Merchandise Stores   2,359,080   2,688,378 9.1   13  
*Warehouse clubs   558,361   --- 2.2   ---  
*Catalog showrooms   1,429,999   --- 5.5   ---  
Other misc. gen. merchandise   370,270   --- 1.4   ---  
Apparel and Accessory Stores   166,101   920,528 6.4   4.4  
Non-store Retailers   1,865,822   822,556 7.2   4  
Catalog and mail order   1,588,890   614,465 6.1   3  
Direct selling establishments   276,832   207,871 1.1   1  
Drug and Proprietary Stores   284,891   226,413 1.1   1.1  
**Used Merchandise Stores   764,072   --- 3   ---  
All Other Stores   798,644   853,318 3.2   4.1  

TOTAL   $24,356,763   $20,691,424 100.00%   100.00%  

* Not broken out in 1987
** Used merchandise stores are defined as being primarily engaged in the retail sale of used merchandise, antiques, and secondhand goods such as clothing and shoes. The category also includes pawnshops. This category was not broken out in 1987.

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