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1998 PROJECTED JEWELRY SALES IN JEWELRY STORES
Sales in Jewelry Stores    % of total jewelry    jewelry store sales
  store sales by product (millions)

Diamonds 35.7% $ 7,959,315
Pearls 3.4% $ 758,030
Other Gemstone Jewelry 12.1% $ 2,697,695
Loose Gems 3.6% $ 802,620
Karat Gold Jewelry 20.0% $ 4,459,000
Watches 10.6% $ 2,363,270
Estate/Antique 2.1% $ 468,195
Other Jewelry 4.2% $ 936,390
All Other Merchandise 5.2% $ 1,159,340
Repair 3.1% $ 691,145

Total jewelry store sales 100.0% $ 22,295,000
Note: Figures are calculated based on using Commerce Department 1992 percentages for jewelry store sales by product times the current year jewelry store sales total. The 1992 percentages are the most current figures available for use in determining individual jewelry product sales in jewelry stores only. These figures are not total US sales for each product.
Caution: These figures are mathematical projections and are meant to be used only as a market indicator.


JEWELERS MERCHANDISE MIX
(Source: Department of Commerce, 1992 & 1987 Census of the Retail Trade)
  Estab.
  (w/payroll)  
  % Change     Sales (millions)   % Change Sales of Merchandise Line as % of Total Sales of:
Product   1992 from 1987 1992 from 1987 Est. Handling Line   All Est.
            1992 1987 1992 1987

Jewelry   28,077 0.10% 12,838,323 17.08% 91.70% 91.40% 91.70% 91.40%
Diamonds   24,384 -4.59% 4,993,582 10.92% 38.40% 39.40% 35.70% 37.50%
Pearls   17,013 -9.93% 481,573 -16.31% 5.10% 6.70% 3.40% 4.80%
Other gemstone   22,534 3.62% 1,687,417 20.47% 14.30% 14.90% 12.10% 11.70%
Loose gemstones   10,279 * 497,569 * 8.60% * 3.60% *
Karat gold jewelry   25,019 -3.44% 2,796,563 16.87% 21.80% 21.50% 20.00% 19.90%
Watches   22,331 -1.99% 1,489,925 -1.19% 12.60% 14.40% 10.60% 12.60%
Estate/antique   6,346 * 299,763 * 7.90% * 2.10% *
Other jewelry   18,145 -10.30% 591,931 0.90% 6.60% 7.00% 4.20% 4.90%
China/glassware   4,078 -23.03% 168,650 -2.60% 5.80% 5.50% 1.20% 1.40%
Flatware/hollowware   2,278 -30.46% 127,036 6.31% 6.20% 5.70% 0.90% 1.00%
Clocks   3,042 * 47,245 * 2.20% * 0.30% *
All other merch.   (X) (X) 386,284 24.59% (X) (X) 2.80% 2.60%
Repair   9,609 -15.31% 434,438 1.95% 8.90% 8.40% 3.10% 3.60%

TOTAL   28,077 0.10% 14,001,976 16.74% - - 100.00% 100.00%
*Not reported in 1987
(X) Not applicable


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