September 5, 2000Online Sales Growth
Despite slow retail sales during the summer, online sales figures continue to rise
Though the summer months are slow for retail stores, online sales continued to increase throughout June and July. Second quarter results from the U.S. Department of Commerce show consumers spent over $5.5 billion shopping online, a 5.3% increase from the first quarter of this year. In addition, other surveys show not only are people spending more online, but more people are spending online. In July, Nielsen/Net Ratings found 52 million Internet users and 42% of home Internet users visited e-commerce sites, which is 3 million more people than in June. Retailers are reporting large increases in traffic to their sites, and content-rich e-commerce sites like Amazon and eBay are leading the way by attracting a large global audience. Amazon.com, for example, saw its number of unique buyers jump 22% in July to 1.8 million, according to research done by the E-Commerce Times.
- by Julia M. Duncan