JA Certification Study Session Archive | Professional Jeweler


JA Certification Study Session Archives
JA Certification Study Session Archives

Professional Jeweler brings you the monthly Image, Managing and For Your Staff sections, geared toward core areas of JA Management Professional Certification, JA Sales Professional Certification and the JA Bench Jeweler Certification Programs.

JA Management Professional Certification
JA Sales Professional Certification
JA Bench Jeweler Certification



June 2000

Attention Store Managers and Sales Associates

Dear Reader:

Adjusting to today's evolving marketplace is perhaps the greatest challenge faced by jewelry store managers and sales associates. To say we live in an environment of constant change is an understatement. Only through continuing education and training will jewelers acquire the tools so vital to their growth and continuing prosperity. In response to this need, Professional Jeweler has made a commitment to provide the jewelry industry with the most relevant and up-to-date information via its magazine and this Web site. They have also made a commitment to you, the jewelry professional, to help you achieve your goal of JA Professional Certification by identifying articles in their publications that address specific skill set requirements found in both the JA Management Profession and Sales Professional Certification Programs.

Why is Professionalism Important?
The word "professionalism" carries with it some serious implications. It's really all about taking personal responsibility and being accountable for your work performance and holding yourself to the highest possible standards within your chosen field. High standards are important in any profession, but particularly so in the field of retail jewelry. The rapidly changing nature of the industry and the required levels of customer trust demand that every member of our industry strive to meet the highest standards of professionalism.

What is Professional Certification?
Professional Certification from Jewelers of America Inc. is a way to recognize the qualifications and expertise of members within the retail jewelry industry. Achieving certification is the most effective way to demonstrate to employers, clients and colleagues that you have the knowledge and skills required to be a leader within your profession.

Perhaps the strongest argument for Professional Certification relates to building and maintaining customer trust. Today's customers look for tangible and recognizable proof of a store's commitment to ethics and professionalism. JA Professional Certification demonstrates to your customers that your organization holds itself to the highest standards and values in the course of all its business interactions. As the informed consumer seeks out credible jewelers, stores with JA Certified Professionals are sure to benefit.

How Does JA Professional Certification Benefit the Individual?
Professional Certification contributes directly to an individual's image, profile and credibility. Let's look at some of the direct benefits of certification.

It's a practical means of assessing your current skills and accumulated experience. Certification helps in your career advancement and compensation and provides the personal satisfaction of measuring yourself against the highest industry standards. Certification promotes continues professional development and represents inclusion in a distinctive peer group made up of your fellow professionals. It also provides a pathway for building professional careers.

How Does JA Professional Certification Benefit the Jewelry Industry?
The ultimate benefit is that certification imparts an atmosphere of professionalism within our industry that can be clearly communicated to and observed by the consumer. A unified standard effectively demonstrates the integrity and ethics of the jewelry profession to our customers. The certified individual commits to a comprehensive code of conduct and ethics.
  • Certification forces professionals to keep abreast of changes within the jewelry industry.
  • Certification is a tool that helps identify and build a more competent work force.
  • Certification acts as a benchmarking system for training, hiring and promoting.
  • Certification motivates professionals to be more involved in their profession and puts them on a pathway of continuous study and improvement.

What Does JA Certification Involve? How Can I Get Started?
The process is simple! Call JA at (800) 223-0673 and request either a Management or Sales Professional Certification Program Guide and Skill Set. You can start preparing for certification as early as you want, but to receive your certification you must be employed for at least one year in a JA member store and pass the appropriate exam. The Program Guide and Skill Set will provide you with all the information you need to begin studying for the certification exam. Once you are ready, simply take the exam at a designated test site or at your own location using an approved proctor. It couldn't be easier.

Resources at Your Fingertips
Research has shown that jewelry professionals demand education that is both convenient and relevant. It must be easy to access and available on demand. Because of this need, JA and Professional Jeweler are working together to bring you information and articles that address the particular Skill Sets within the Management and Sales Professional Certification Programs. This partnership, coupled with the convenience of at-home testing and self-paced study, provides you with the right tools to facilitate your professional growth.

I'd like to personally invite you to reflect a moment upon where you have been and what you have already achieved professionally as a member of the jewelry industry. Then set your sights squarely on the future by investing in yourself and our industry through JA Professional Certification.

David Peters
Director of Education
Jewelers of America

For more information about the JA Certified Store Manager Program, call JA at (800) 223-0673 or visit their Web site at www.jewelers.org/ja_member/certification.html .

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