JA Certification Study Session Archive | Professional Jeweler

JA Certification Study Session Archives
JA Certification Study Session Archives

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Professional Jeweler's monthly Image, Managing and For Your Staff articles are geared toward core areas of JA Management Professional Certification, JA Sales Professional Certification and the JA Bench Jeweler Certification Programs.

JA Sales Professional Certification

Click on the underlined skill sets or category titles to link to articles relating to the skill set or category:

Product knowledge
  1. Precious metals
  2. Diamonds
  3. Diamond jewelry and diamond engagement rings
  4. Wedding bands
  5. Colored gemstones
  6. Pearls
  7. Disclosure
  8. Product descriptions
  9. History of jewelry
  10. Watches
  11. Designer and brand name jewelry
  12. Specialty items
  13. Custom-manufactured items

Services and guarantees
  1. Warranties and guarantees
  2. Store service programs

Service department

Customer service
  1. Initiating customer contact
  2. Building customer relations

Selling process
  1. Theory of selling
  2. Customer needs
  3. Building the sale
  4. Closing the sale

Selling Tools

  1. Store maintenance
  2. Merchandise maintenance

Point of sale procedures
  1. Point of sale (POS) record keeping
  2. Point of sale (POS) customer information

Risk management
  1. Security
  2. Safety

Professional standards and expectations

Business ethics
  1. FTC guidelines
  2. Trade practices


  1. Team effort
  2. Creating a competitive advantage

Inventory procedures

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