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Professional Jeweler's monthly Image, Managing and For Your Staff articles are geared toward core areas of JA
Management Professional Certification, JA Sales Professional Certification and the JA Bench Jeweler Certification Programs.
JA Management Professional Certification
Click on the major category titles to link to Professional Jeweler's articles relating to the category's skill sets:
Legal, ethical and social responsibilities
1. Legal responsibilities
· Federal Trade Commission guidelines
· Unfair trade practices
· Fair business practices
2. Ethical responsibilities
Marketing, merchandising and sales
1. Marketing
· Products
· Warranties and guarantees
· Public relations
2. Merchandising
· Inventory
· Pricing
· Special orders
· Displays and signs
· Promotions and special events
3. Sales
· Selling skills
· Sales training
· Customer service and relations
Human resources management
1. Staffing
2. Employment procedures
3. Performance
4. Sales management<
5. Evaluating, promoting and disciplining associates
Operations management
1. General operations
2. Safety procedures
3. Loss prevention
4. Financial safeguards
5. Perimeter security
6. Internal theft
7. Record keeping and documentation
8. Service department operation and profitability
Finance, accounting and economics
1. Finance
· Expense control
2. Accounting
· Accounts receivable
· Accounts payable
· Payroll
· General financial reports
3. Economics
· The external environment
· Goods and services
Information analysis and systems
1. Technology applications
2. Computers
3. Computer applications
4. Communications trends
Business policy and strategy
1. Business policy
2. Strategy
Strategic analysis and planning
1. Strategic analysis
2. Business planning
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