January 21, 1999
Marks Bros. Changes Name
Marks Bros. Jewelers Inc. said yesterday it formally changed its corporate name to Whitehall Jewellers Inc. The firm currently operates 250 stores in shopping malls in 28 states under the names Whitehall Co. Jewellers, Lundstrom Jewelers and Marks Bros. Jewelers.
The corporate name change will not affect these store names. The company's stock will now trade on Nasdaq under the symbol "WHJI."
"The decision to change our name to Whitehall Jewellers aligns our corporate name with that of our principal retail brand. As we continue to expand our successful Whitehall store concept, we believe this change will unify our identity among our consumers and the investment community," says Hugh Patinkin, chairman and CEO. He added that the Chicago-based chain expects to open at least 35 stores in 1999.
- by Michael Thompson