Taraschi Joins Home Shopping Network

February 5, 1999

Taraschi Joins Home Shopping Network

Home Shopping Network in St. Petersburg, FL, this week appointed Jeffrey Taraschi executive vice president and general merchandise manager. He will be responsible for the company's merchandising, planning and programming.

Taraschi, a popular speaker at jewelry industry conferences, served as president and CEO of Hong Kong-based jewelry manufacturer L.J. International since June 1998, and previously was a consultant for manufacturers and retail jewelers. He is the former senior vice president of merchandise for the jewelry division of QVC, and often spoke to jewelers about learning from the TV shopping network's successful marketing strategies.

- by Stacey King