Zale Reports Higher Internet Sales

February 19, 1999

Zale Reports Higher Internet Sales

Valentine's Day orders on Zale Corp.'s e-commerce Web site rose to 10 times the number taken during the same period last year, the company told Reuters.

The site ( took about 1,000 orders for the mid-February holiday, compared to 90 orders for the occasion in 1998, said Zale Chairman and CEO Robert DiNicola. At this rate of growth, he said, on-line sales could eventually make up 5% to 10% of the company's overall business.

Zale offers more than 500 items and a secure shopping area on its Web site, plus a 10% discount for Internet orders.

- by Stacey King