QVC Invests in The Knot

April 20, 1999

QVC Invests in The Knot

A wedding planning Web site that may someday sell bridal jewelry now has the financial backing of TV shopping network QVC.

QVC invested $15 million in The Knot after deciding investment was easier than launching its own gift registry, according to Reuters. The two-year-old site now includes a limited on-line bridal registry. The partnership with QVC will allow The Knot to expand its number of product offerings from 2,000 to 100,000, including home office, garden and entertainment products, CEO David Liu told Reuters.

The Knot presently includes a section on diamond engagement rings, including advice from "The Diamond Guy" Fred Cuellar of Diamond Cutters International, and a search engine that specifies available diamond qualities based on the customer's desired price and current market information. Last year the site announced plans to match results from this search engine with diamonds from DCI's inventory and sell to customers directly. This feature is not yet available.

- by Stacey King