Moissanite Publicized at Emmy Awards

May 24, 1999

Moissanite Publicized at Emmy Awards

Moissanite, the lab-created gemstone that has raised eyebrows for its similarity to diamond, made its national TV debut on Friday at the 1999 Emmy Awards.

Daytime TV star Hunter Tylo, the spokesperson for moissanite manufacturer C3 Inc., wore a custom-designed suite of colorless moissanite jewelry to the awards, which were televised live on NBC. She presented an award during the show. Tylo, formerly a star of "Melrose Place," plays a leading character on daytime drama "The Bold and the Beautiful."

Tylo is continuing as the company's spokesperson this year after being chosen to introduce moissanite in test markets, including Atlanta and Miami. C3 chose Tylo partly because she is known as an advocate for working mothers after winning a lawsuit against producer Aaron Spelling, who fired her from "Melrose Place" when she became pregnant. C3 is positioning moissanite as jewelry women buy for themselves. The actress will make several in-store appearances this year to promote the synthetic gemstone.

- by Stacey King