Mouawads Launch Consumer Jewelry Site

July 30, 1999

Mouawads Launch Consumer Jewelry Site

The Mouawad Group, one of the pioneers of the on-line jewelry world, has introduced a retail jewelry Web site at

The site offers searchable jewelry, diamond and gift selections and secure on-line transactions. There's also a Learning Center with jewelry buying primers and articles on current fashion trends.

The Mouawad Group, operated by the venerable, fourth-generation Mouawad jewelry family, is the holding company for several divisions, including retail jewelry stores and Mouawad Jewellers, a wholesale division. The group also operates, the gems and jewelry trading and information network and its complement, GemKey Magazine, a technology magazine for the jewelry industry. is a joint project of the three brothers who run the group: GemKey President Fred Mouawad; Alain Mouawad, a marketing expert based in Geneva, Switzerland; and Pascal Mouawad, who sources gems for the group.'s headquarters are in the Diamond District in New York City.

- by Stacey King