July 30, 1999
Mouawads Launch Consumer Jewelry Site
The Mouawad Group, one of the pioneers of the on-line jewelry world, has introduced a retail jewelry Web site at www.mondera.com.
The site offers searchable jewelry, diamond and gift selections and secure on-line transactions. There's also a Learning Center with jewelry buying primers and articles on current fashion trends.
The Mouawad Group, operated by the venerable, fourth-generation Mouawad jewelry family, is the holding company for several divisions, including retail jewelry stores and Mouawad Jewellers, a wholesale division. The group also operates GemKey.com, the gems and jewelry trading and information network and its complement, GemKey Magazine, a technology magazine for the jewelry industry. Mondera.com is a joint project of the three brothers who run the group: GemKey President Fred Mouawad; Alain Mouawad, a marketing expert based in Geneva, Switzerland; and Pascal Mouawad, who sources gems for the group. Mondera.com's headquarters are in the Diamond District in New York City.
- by Stacey King