Supplier Joins Web Retail Game

August 13, 1999

Supplier Joins Web Retail Game

D.G. Jewelry Inc., a supplier of diamond and colored gemstone jewelry for major discounters and TV shopping networks, recently began a full-throttle e-commerce effort involving a retail jewelry Web site and partnerships with established networks.

The company introduced www.xitejewelry.com in July. The retail jewelry site uses a convenient, well-designed search mechanism to help consumers find products. They can read detailed descriptions about each piece, choose their ring size and "check out" in the site's secure area.

Beyond the site, D.G. Jewelry also signed agreements to become a tenant at on-line shopping malls within the America Online network. AOL users can buy gold and gemstone jewelry by typing in the keyword "XiteJewelry."

As the company's Internet efforts increased, so have its profits. The Toronto, Ontario, company reported a record increase of 43% in revenues and 8% in net income for its second quarter of 1999, compared to the same period last year.

- by Stacey King