AOL Snags On-Line Retailers

September 3, 1999

AOL Snags On-Line Retailers

This week American Online finalized e-commerce partnerships with Zale Corp., Dallas, TX, and Internet Diamonds, Seattle, WA, who will be "tenants" in AOL's network of on-line shopping destinations.

The Jewelry and Watches section of the Shop@AOL channel will connect AOL members to Zales.com and InternetDiamonds.com to buy jewelry on-line. The shopping channel and its affiliate on-line stores at AOL.com, Netscape and CompuServ already include such retailers as iQVC and NetJewels.com.

As competition in the e-commerce business strengthens, companies are seeking strategic partnerships to gain market share. "Our agreement with AOL enhances Zales' position as the leading branded jewelry retailer selling on-line," says Robert DiNicola, chairman and CEO of Zale.

- by Stacey King