Tiffany Announces Launch Date of Shopping Site

November 17, 1999

Tiffany Announces Launch Date of Shopping Site

Tiffany & Co. will debut its much-anticipated e-commerce Web site Nov. 26, the company announced yesterday at a meeting of security analysts and investors.

The shopping section of the site will include 228 products, mostly jewelry with some crystal, tableware and gift items. Prices will range from $75 to $18,000. Tiffany also will expand existing sections of its Web site (www.tiffany.com) with information on buying diamonds and caring for jewelry, details about Tiffany's exclusive designs and biographies of designers, and financial information and company history. "Tiffany for Business" will offer information on the retailer's corporate gift department, with a section on business gift suggestions.

The international retailer of jewelry and gifts announced this summer it would begin selling on-line. Internet jewelry retailers such as Miadora.com have announced plans to compete directly with Tiffany by selling luxury jewelry on the Web.

- by Stacey King