Internet Retailers Give to Charity

December 16, 1999

Internet Retailers Give to Charity

As Internet competition heats up before the holidays, some on-line jewelry retailers are remembering charities among their other traffic-building promotions.

Ashford.com announced last week it would give away a $1.5 million 15-ct., D-flawless diamond to one of its customers in a drawing – and also donate up to $1 million to charity. To encourage visitors to register for the drawing, Ashford plans to give $1 to charity for every registration. If registrants make a purchase the same day, they'll receive a 10% discount, and Ashford will donate an additional $10 to charity. Ovarian Cancer Research and Mothers Against Drunk Driving are among the charities benefiting from the promotion.

Buyjewel.com donated jewelry for the "Evening of Splendor," a charity gala and auction hosted by the Embassy of Finland in Washington, DC, to benefit Art of Elysium, an organization for terminally ill children. Buyjewel.com gave a bracelet worth $5,000 wholesale for the silent auction and donated cultured pearl necklaces for attendees' gift bags. Art of Elysium sends actors and artists to visit children's hospitals and teach patients about the arts through workshops and performances.

- by Stacey King