Late Shopping Trend Continues in '99

December 30, 1999

Late Shopping Trend Continues in '99

The busiest day of the holiday shopping season was Dec. 18 – but the day before Christmas Eve wasn't far behind.

The Saturday before Christmas, the traditional busy shopping day, drew 67.6 million people to U.S. shopping malls, while 65.8 million stopped by the malls on Dec. 23, according to the National Retail Traffic Index, a study by RCT Systems Inc. in Chicago, IL. The six days before Christmas registered 26% of overall traffic during the season.

"Black Friday," the day after Thanksgiving, was the third busiest day, with 61.6 million consumers pouring into malls.

"Malls beat the Internet hands-down this holiday season," says Krista DiBerardino, vice president of marketing for RCT. The busiest shopping days alone drew many more consumer than the 33.3 million consumers who were projected to shop on-line.

- by Stacey King