Crescent Jewelers Appoints President

January 25, 2000

Crescent Jewelers Appoints President

Samuel J. Merksamer has been named president and chief operating officer of Crescent Jewelers, the Oakland, CA-based chain that operates 149 stores in seven western states. Merksamer succeeds Gary Vonk, who left the company in March 1999.

Merksamer joined Crescent as executive vice president and chief merchandising office in May 1998, supervising a display and presentation makeover that successfully emphasized the company's core business of engagement and diamond jewelry. He previously operated Merksamer Jewelers.

"We are very pleased to announce [this] promotion," says Bradley J. Stinn, chairman and CEO. "Sam has over 30 years of professional jewelry retail management experience and was instrumental in revamping Crescent's marketing and product offering over the past year and a half."

Crescent also promoted Lee North to senior vice president and chief merchandising officer. He had been vice president of merchandising since September 1995.

Crescent Jewelers is an affiliate of Friedman's Inc., a specialty jewelry retailer based in Savannah, GA.

- by Mark E. Dixon