February 24, 2000
Tiffany Weds Registry Partner
Tiffany & Co., New York City, has entered into an exclusive partnership with Della.com (www.della.com), an online gift registry based in San Francisco. Tiffany has also acquired a 5% share in Della.com.
As part of the agreement, Della.com will develop and manage a wedding and gift registry for Tiffany, allowing consumers to create and edit registries at any Tiffany retail store in the U.S. Later this year, Della.com will manage an online registry and enable e-commerce for Tiffany at www.dellaweddings.com, Della.com's wedding site. This would allow consumers to purchase a gift from Tiffany registries or a selection of Tiffany products on the Della.com site.
"The market for wedding registry gifts is substantial and growing," James E. Quinn, Tiffany's vice chairman said in a release. "We expect this alliance will enable Tiffany to achieve meaningful long-term growth in this area."
Della.com's other partners include Amazon.com, Crate & Barrel, Neiman Marcus, the Gap, Banana Republic and Williams-Sonoma.
- by Liz Smutko