Jewelry 15th Most Common Web Purchase

March 3, 2000

Jewelry 15th Most Common Web Purchase

Racking up more than $71 million in online sales in January, jewelry was the 15th most frequently purchased merchandise category on the Internet, according to a survey by a trade organization of retailers.

U.S. consumers spent $2.8 billion online that month on a variety of products. Tops were airline tickets ($317.6 million) followed in a dead heat by computer hardware and books and then software and apparel. Farther down the list were office supplies ($98.7 million) and food/beverages ($77.6 million). Jewelry sales exceeded linens and home décor ($58 million) and flowers ($57.7 million).

"Shopping online is here to stay, as evidenced by the fact that in January, online consumers spent more than half of what was spent online during the entire holiday season," says David M. Cooperstein, director of Forrester's Online Retail Research.

According to Forrester, online spending has grown from $2.4 billion in 1997 to $20.2 billion in 1999. Average household spending online rose from $899 in 1998 to $1,167 in 1999.

The survey was conducted by the National Retail Federation and Forrester Research in conjunction with Greenfield Online and was based on 5,000 responses to an online panel.

- by Mark E. Dixon