March 28, 2000
AGS To Build Campus
The American Gem Society will expand its facilities in Las Vegas, it announced at its Conclave in Philadelphia last week.
A separate state-of-the-art building will be built to house the popular AGS Lab. A 5,000-ft. expansion of its current facility, the Robert M. Shipley Building, will include a multi-media learning center for on-site courses in various areas, most prominently leadership and
management training for jewelers. Additional office space will house AGS's rapidly expanding staff in marketing, membership and member services.
At Conclave, AGS announced three important consumer-awareness initiatives. The AGS Collection is an assortment of jewelry made by AGS suppliers and available only to AGS retailers. The Collection is supported by a variety of marketing materials, as well as a special section planned for luxury magazine The Robb Report. The Masterpiece Marketing Program gives jewelers nine different, cost-effective promotional campaigns with tie-ins to advertising in The Robb Report and Modern Bride.
Finally, there will be special advertising sections in the aforementioned magazines and also in Vanity Fair this fall. All sections will detail the benefits of shopping with an AGS jeweler.
Also at Conclave, AGS honored Frank H. Bromberg, Jr. of Alabama-based Bromberg & Co., with its 2000 Robert M. Shipley award, given annually for outstanding service to AGS and the member's local community. It also inducted three honorary members: Richard T. Liddicoat, former executive director of the Gemological Institute of America; Robert Crowningshield, former director of GIA Gem Trade Laboratories; and Gabi Tolkowsky, Belgian diamantaire and
frequent speaker at AGS events.
The new president of AGS is Ellen Lacy of Lacy and Co., El Paso, TX; vice president is AGS supplier Andrew Meyer of Andrew Meyer Jewelry, Fort Washington, PA; and board secretary is Bill Farmer of Farmer Jewelry, Lexington, KY.
- by Peggy Jo Donahue