DJOL Moves Launch to Fall

March 30, 2000

DJOL Moves Launch to Fall

Designer Jewelry On Line, the new online partnership between branded manufacturers and the retailers who sell their products, has moved its launch date to this fall, from a previously announced summer start date.

Initial funding and second-tier investment is almost complete, reports DJOL, giving it the seed capital to begin hiring its management team and finalize its branding and marketing plans. Larry W. Smith is the acting DJOL CEO. Smith is president of THCG, an Internet incubation firm.

An additional 28 retailer/investors in DJOL have joined the original group of 10 retailers, and 10 more supplier/investors have joined the original five suppliers (for the names of the original group of retailers and suppliers, see Daily News Archive for Jan. 28, 2000). DJOL says it hopes other prestige retailers and branded manufacturers will join the group as affiliate members.

DJOL is conducting market research to determine the best name for its bricks-and-clicks e-commerce solution. "The bricks-and-clicks model is the core of our strategy because with top-quality jewelry, the human element is essential, assuring customers that a human being is available to help them whenever needed," says Joel Schecter, president of Honora, New York City, and the driving force behind the DJOL idea.

The DJOL site will allow consumers to buy online, but will link them also with an "on-the-ground" retailer in their areas, who can provide customer service to these highly demanding luxury goods buyers.

- by Peggy Jo Donahue